Head of Marketing, Digital and Brand

Norwich University of the Arts is seeking an experienced and highly motivated Head of Marketing, Digital and Brand to provide vision and leadership to the Marketing and Communications Team. This is an exciting and brand-new opportunity, provided by an investment in the current structure. You will take a lead role in the development and implementation of our marketing strategy to ensure efficiencies within the team and that new opportunities for growth are utilised.

You will also be responsible for promoting the University’s strategic objectives, enhancing its academic reputation, and successfully executing student recruitment goals. You’ll work to cultivate an inclusive and innovative culture while translating the institution’s values and goals for diverse audiences.

Your key tasks will include leading marketing and communication efforts, including digital marketing, oversight of the University website, campaign management (including major campaigns like Clearing), brand management (both in the UK and overseas), overseeing publications and print materials, and managing the University’s external communications, including press and media relations.

The post holder will need to possess a high level of expertise in marketing, brand and communications strategy, with line management experience and the ability to advise senior management. You will have a proven track record in the development and delivery of marketing campaigns.