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Virgin Wines – Young Artists Collection

January 2024 – May 2024

An exclusive range of wine labels designed by students from Norwich University of the Arts.

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The Young Artists Collection is the result of a collaborative effort between Virgin Wines and third-year BA (Hons) Illustration students at Norwich.

The project gave participating students the opportunity to showcase their artistic talents, and experience working in the world of wine, as they each pitched their creations to the Virgin Wines team, including the CEO, as part of the process.

The brief given to students was to design a wine label and name that tells a personal story to the artist. 35 students submitted designs and after two rounds of pitching five designs were selected to become wines. The students selected were Alexander Lock, Louise Keddy, Tianna Paul, Sophie De Fazio and Jessica Behan.

Project team

Project partners

Gallery

  • A group of people stand around a table. One person, in the foreground, examines a bottle of wine. Others are more casually posed, some with arms crossed, against a background of brick walls and boxes.
  • Two individuals hold wine bottles towards the camera. The left bottle is white wine with a yellow label, and the right bottle is red wine with a bird illustration on the label. Both are set against a backdrop of green foliage.
  • A group of five people stand close together outdoors, smiling at the camera. They stand on a paved area with greenery, including a leafy wall, in the background. They appear cheerful and casually dressed, with some holding wine bottles.
Research and Knowledge Exchange Projects