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Andy Judd in the Guntons Building at Norwich University of the Arts

Andy attended Croydon College from 2001-4 and completed a BA honours in Graphic Design. Andy’s creative career spans over 18 years; starting as a Junior Designer at Live Nation Music Entertainment, then progressing in the industry at Sold Out advertising, John Davey Studio — CBeebies, Spinning Hat, Professor Puzzle and eventually as the Creative Director at Shillington Education. Andy then moved into teaching at Shillington Education and Hertfordshire University.

Bright pink letterforms made from modelling balloons read 'thrive' in cursive, for a book cover combining printed typography and type as image

My creative practice explores the idea of Thriving. I embrace this theme in my teaching methods, workshops, articles, talks and personal/freelance work. Over the years, I have predominantly adopted offscreen techniques to help express and embrace this theme.

As a creative, I encourage others and myself to embrace curiosity, play and spontaneity. From my experience, these areas can help overcome creative block, build confidence, and realise the undiscovered potential, helping form original and unique ideas and final outcomes.

I have taken part in various podcasts, talks, workshops and articles. A few examples include ‘Bounce the Block’ where I shared my experiences with creative block, and Design Calendar’s—Make Fest, discussing the importance of play and creative workshops at the LGBTQ+ centre in London, helping others express themselves creatively.

Aside from my full-time roles, I have recently worked as a freelance designer and teacher at the University of Hertfordshire. My clients have ranged from Tottenham Hotspur FC to Unicorn Magazine.

Practice

Other activities

See more of Andy's work Lecturer, BA (Hons) Graphic Communication

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