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A group of people wearing 3D glasses are inside a dark room with large, bright screens displaying scenes. A person in the foreground wears a green jacket and looks up at the screens.
A group of people watch a multimedia performance in a dark room with bright, spark-like visuals on a screen. Electronic music equipment and monitors are set up on a table in the foreground.

Jinn-Ginnaye, Dr Kirk Woolford

Two people operate computers and audio equipment in a dark room, with a large vibrant screen behind them showing an animated scene of horses and people traveling through a red and orange canyon.

Lost Communications 失絡之聲, An-Ting and Ian Gallagher

Immersive Visualisation and Simulation Lab (IVSL)

The Immersive Visualisation and Simulation Lab (IVSL) is a research-led creative technology facility based at Havers Road, which has been funded through the UKRI | AHRC Creative Research Capabilities (CResCa) world-class labs scheme.

It is designed to:

The lab currently supports work exploring climate futures, virtual heritage, spatial computing, applied games, leading-edge approaches to virtual film production and practice-based technology innovation for cultural organisations.

The IVSL features:

Havers Road is also home to an extensive Disguise-based Virtual Production Studio, developed in partnership with global technology company Sony. The combined studio forms a new hub for digital creativity, placing Norwich at the forefront of digital storytelling and next-generation filmmaking.

The Virtual Production Studio is set to launch in autumn 2025, bringing cutting edge technology to the University’s film, animation, games and visual effects students.

Find the Immersive Visualisation and Simulation Lab (IVSL)

The lab currently supports funded work exploring climate futures, virtual heritage, spatial computing, applied games, leading-edge approaches to virtual production and practice-based technology innovation for cultural organisations.

Immersive Visualisation and Simulation Lab, Havers Rd, Norwich NR3 2DU

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