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Immersive Visualisation and Simulation Lab (IVSL)

The lVSL is a state-of-the-art Research Lab and Studio designed to explore, develop, and commercialise next-generation immersive media and virtual production technologies.

The Immersive Visualisation and Simulation Lab (IVSL) is a state-of-the-art Research Lab and Studio based at Havers Road. The Lab is designed to explore, develop, and commercialise next-generation immersive media and virtual production technologies. Purpose-built to support experimentation and cross-industry innovation, the facility is a unique resource for creators, technologists, researchers, and businesses alike.

The IVSL features:

  • 4D Holosys Volumetric Capture System
  • 10m x 4m 360-degree LED volume
  • 4 channel immersive audio diffusion

At the heart of the IVSL is a 4D Holosys Volumetric Capture System, enabling the full-body capture of human motion and expression in real time. This cutting-edge system transforms physical performances into 3D digital assets, ideal for use in gaming, film, animation, virtual reality, and metaverse environments. While the 10m x 4m 360-degree LED volume envelops users in high-resolution visuals and immersive sound design. Norwich’s Institute for Creative Technologies works through the lab to develop new methods of real-time rendering and interaction with virtual scenes. The blend of advanced technologies makes the IVSL a versatile resource across the creative industries including film and television; gaming and interactive media; advertising and marketing; education and training; live arts and performance events.

With the volumetric capture stage, you can create:

  • Realistic 3D character costumes and movement: Capture actors in full 3D for lifelike digital doubles in games, films, and VR experiences
  • Immersive capture: Record performances with real depth and movement for use in CGI, animations, and interactive media
  • Holographic content: Generate volumetric videos for AR, VR, and holographic displays in marketing and entertainment
  • Cinematic VFX integration: Seamlessly blend real performances with CG environments, reducing post-production work
  • Non-linear storytelling: Enable interactive narratives where users can view scenes from multiple angles in real time

Commercial hire

Several of the facilities at Havers Road are available for hire through Spatial, the university’s commercial partner. Spatial provide access to the features listed below to enable external organisations to develop, produce, and deliver new content and experiences.

  • 4D Holosys Volumetric Capture System
  • 10m x 4m 360-degree LED volume with immersive sound

For bookings and further information, contact Spatial to explore how the IVSL can bring your next project to life:

Call: (+44)7479 937137

Email: matt@vamplify.co.uk

  • Researchers in the Immersive Visualisation and Simulation Lab explore images of space on the 360 screen wearing 3D glasses.
  • A large green screen studio setup with bright vertical lights arranged in a semi-circle around the space and a circular metal structure overhead.
  • People sit and lounge on bean bags and chairs in a dark circular room with neon pink and blue digital screens displaying Japanese characters and abstract graphics around the walls.
  • A group of people stand inside an immersive exhibit with large, curved screens displaying glowing, oversized mushrooms and a lush forest scene, creating a surreal, interactive environment.
  • A speaker stands in front of a seated audience, gesturing towards a large screen displaying a presentation about immersive technologies, in a room with green lighting and metal truss structures.
  • A group of people watch a multimedia performance in a dark room with bright, spark-like visuals on a screen. Electronic music equipment and monitors are set up on a table in the foreground.
  • Three people work in a studio with green screens and multiple monitors. One monitor displays a bird’s-eye view of a person in a high-tech setup surrounded by lights, while another person operates equipment at a desk.
  • A diverse group of people, including a person in a wheelchair, stand inside a dome with large, colorful digital screens showing a woman's face and lanterns, creating an immersive, vibrant atmosphere.
  • Immersive Visualisation and Simulation Lab (IVSL), Havers Road
  • Two people smile as they play with an electronic device that is projecting large circles on a circular screen in front of them
  • A group of people are gathered in an indoor space with a high ceiling. To the left, there's a green screen setup with lights. To the right, others are standing near tables with equipment. The room has a modern, industrial feel with metal beams and concrete floors.
  • Immersive Visualisation and Simulation Lab (IVSL), Havers Road

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