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Fashion Marketing and Business BA (Hons)

Length:

3 or 4 year options

UCAS Code:

W240

Institution Code:

N39

Sandwich courses:

Creative Professional Development (1 year, Level 5 diploma), or Creative Computing (1 year, Level 5 diploma), available between years 2 & 3

Unite your love for fashion innovation and business strategy as you delve into the marketing mechanisms of the global fashion industry.

Our course is designed for aspiring fashion entrepreneurs and leaders who want to innovate and reshape the global fashion industry. BA (Hons) Fashion Marketing and Business provides a unique insight into the commercial fundamentals, marketing strategies and core brand development techniques used in the fashion industry, allowing you to fully understand, create and operate successful fashion businesses.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you to fully understand and operate within successful fashion businesses. As you build your knowledge of fashion marketing, you will develop skills in marketing and promotional strategies, international fashion branding, fashion retail and visual merchandising and fashion buying and merchandising.

You will follow the path of graduates from our sister course, Fashion Communication and Promotion, who are set up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter, and Adidas.

Why Study with us

  • Share the first-year curriculum with BA (Hons) Fashion Communication and Promotion allowing you to study shared core fashion fundamentals including fashion history, branding, marketing and effective communication techniques.
  • Build your knowledge of fashion marketing and awareness in key areas including fashion retail and visual merchandising, buying and merchandising, business models and planning, corporate responsibility and law, and international fashion strategy.
  • Develop an understanding of the fashion industry, organisational management and fashion business fundamentals.
  • Create dynamic marketing campaigns, retail concepts, buying proposals and business plans to fully understand and operate within successful fashion businesses.
  • Understand how brands respond to consumer demands, from global social change to sustainability, and why incorporating it into future creative business strategies is essential for success.

2024 graduate showreel

Course Content

Year 1

  • You will share a joint first year with the BA (Hons) Fashion Communication and Promotion degree allowing you to explore a range of fundamental theories and skills
  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
  • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
  • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness

Year 2

  • Extend your theoretical awareness of fashion retail, visual merchandising, fashion buying and international fashion marketing
  • Develop an understanding of the fashion Industry, organisational management and fashion business fundamentals
  • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres

Year 3

  • Further explore Corporate Responsibility, Fashion Futures and strategic Business Planning
  • Identify an area of study that reflects your intended professional practice culminating in a substantial and focused final major project and/or business plan
  • Take part in live projects and competitions such as briefs from Graduate Fashion Week
  • Compile a professional portfolio website
  • Write a Research Report on a topic broadly related to fashion and your own individual practice.

Careers Information

The focus throughout the course is very much on work-related learning and work placements. Dedicated employability workshops covering networking, personal brand building, CV and cover letter writing will help find you the appropriate opportunities within the industry.

Through engagement with industry guests, and bespoke workshops, graduates will go on to be the fashion CEOs, strategists, marketing directors and innovation leaders of the future.

Typical career paths include

  • International fashion marketing
  • Fashion retailer
  • Fashion campaign manager
  • PR and event manager
  • Digital content creator
  • Brand strategist
  • Social media strategist
  • Visual merchandiser
  • Fashion buyer
  • Fashion merchandiser
  • Fashion business manager
  • Fashion entrepreneur

You’ll also get specialist creative careers advice from our Business and Employability Team to help support you as you plan your career.

Lucy Walls

Tabbed Section

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above. Where candidates are not taking 3 A-levels, Norwich University of the Arts will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

T Levels
A T Level in any subject with overall grade Merit or above

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Pass

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 26 points

Norwich University of the Arts welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through your portfolio (if required), responses to questions asked and personal statement, so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.
If you are studying at the time of your application and your application is successful it is likely that you will receive a conditional offer.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@norwichuni.ac.uk if you’d like to discuss your application individually.

2024/25 University fees for new entrants

Norwich University of the Arts will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs

Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements.  They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay Norwich University of the Arts’ tuition fees upfront.

Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

Fee status Course Annual fee
Home Undergraduate degree (full-time three and four year degree) £9,250
Overseas Undergraduate degree (full-time three and four year degree) £18,000

Inflation in subsequent years

The rules for inflation on fees in subsequent years depend on the type of fee status and level.

  • For Home undergraduate students starting in 2024, inflation may be applied to your fees in later years, if the UK government were to increase the fee cap beyond the current limit of £9,250 per year. If such an increase were to apply, we would confirm this in advance to you of each academic year, and we would limit the increase to the maximum allowed by the Office for Students.
  • For Overseas undergraduate students starting in 2024, inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure, which is RPI-X. RPI-X is calculated by the Office for Budget Responsibility. In setting fees for the following year, we will use the Office for Budget Responsibility’s RPI-X forecast for quarter 3 of the relevant year.

For Home and overseas postgraduate degree students starting in 2024, fees will remain the same for each year of your course.

Financial support for UK students in 2024

Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable Norwich University of the Arts bursaries based on family income. Find out more about applying for funding.

International students

We offer a range of scholarships for international students to support your studies with us.

Learning and teaching at Norwich is a blend of on-campus practical sessions in our studios, workshops and labs, live-streamed digital sessions, and pre-recorded digital materials you can use on-demand. We emphasise learning and discovery through studio and workshop practice, critical reflection and experimentation with ideas, processes and materials. Our approach reflects the mix of in-person and digital interaction that has become the way that creative industries work—helping to prepare students for their future careers. You will have many opportunities to broaden your skills and experience by attending talks and workshops, gaining new networks and by taking part in community projects, programmes and competitions. The course is taught through a mixture of learning and teaching methods including (but are not limited to):
  • Group briefings
  • Academic tutorials
  • Group tutorials
  • Lectures
  • Workshops
  • Critiques (crits)
  • Seminars
Find out more about Learning and Teaching at Norwich
Assessment is 100% coursework. Assessment is the process of evaluating or assessing your learning. Sometimes it will involve consideration of work in progress, while at others it concentrates on work which you have completed and submitted as assessment requirements for each unit of study. It consists of both formative and summative assessment. Formative assessment is the process whereby your work and progress are assessed at regular intervals with accompanying feedback from staff to help to improve your performance. Staff feedback provides students with guidance on their performance during each unit. Summative assessment occurs at the end of each module. A summative mark is awarded based on the evaluation of your work and given a mark. Summative assessment formally records your achievement of the unit’s learning outcomes. The University assesses you through the coursework that you produce as you complete each unit. Each unit will require that you present a portfolio of work which may include:
  • Finished pieces of work
  • Presentations
  • Written work
  • Your research
  • A reflective journal
Find out more about Assessment at Norwich

Work-based Learning Opportunities

Between Years 2 and 3 of this course, you’ll have the opportunity to undertake one of the following additional qualifications:

Creative Professional Development (1 year, Level 5 Diploma)

Our Creative Professional Development Diploma gives you the chance to spend a year exploring your post-uni job options through a structured programme of input sessions and work-based learning. This year offers two much-sought-after industry placements – the first lasting six weeks, the second 12 weeks, and a group project or ‘hackathon’ exploring freelancing and business start-up.

Creative Computing (1 year, Level 5 Diploma)

Our Creative Computing Diploma introduces you to coding and computational skills that will advance and complement your creative practice. No prior experience of coding is needed, just a curiosity about creative computing and a desire to push your own practice into new realms. You’ll also develop a wider knowledge of the creative tech industries, available roles and opportunities.

Integrated Foundation Year – BA (Hons) Fashion Marketing and Business

An Integrated Foundation Year offers students a chance to build on their experience within their undergraduate course of choice.

An Integrated Foundation Year will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Typical UK offers and entry requirements for Integrated Foundation Year entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher. 

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

T Levels
Pass (D or E on the core)

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design 
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 24 points

Norwich University of the Arts welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through your portfolio, responses to questions asked and personal statement, so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.

If you are studying at the time of your application and your application is successful it is likely that you will receive a conditional offer.

Find out more about four year degrees at Norwich

Lecturers

Charlotte Le Hardy

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