The Immersive Visualisation and Simulation Lab (IVSL) is a state-of-the-art Research Lab and Studio based at Havers Road. The Lab is designed to explore, develop, and commercialise next-generation immersive media and virtual production technologies. Purpose-built to support experimentation and cross-industry innovation, the facility is a unique resource for creators, technologists, researchers, and businesses alike.
The IVSL features:
- 4D Holosys Volumetric Capture System
- 10m x 4m 360-degree LED volume
- 4 channel immersive audio diffusion
At the heart of the IVSL is a 4D Holosys Volumetric Capture System, enabling the full-body capture of human motion and expression in real time. This cutting-edge system transforms physical performances into 3D digital assets, ideal for use in gaming, film, animation, virtual reality, and metaverse environments. While the 10m x 4m 360-degree LED volume envelops users in high-resolution visuals and immersive sound design. Norwich’s Institute for Creative Technologies works through the lab to develop new methods of real-time rendering and interaction with virtual scenes.
The blend of advanced technologies makes the IVSL a versatile resource across the creative industries including film and television; gaming and interactive media; advertising and marketing; education and training; live arts and performance events.
With the volumetric capture stage, you can create:
- Realistic 3D character costumes and movement: Capture actors in full 3D for lifelike digital doubles in games, films, and VR experiences
- Immersive capture: Record performances with real depth and movement for use in CGI, animations, and interactive media
- Holographic content: Generate volumetric videos for AR, VR, and holographic displays in marketing and entertainment
- Cinematic VFX integration: Seamlessly blend real performances with CG environments, reducing post-production work
- Non-linear storytelling: Enable interactive narratives where users can view scenes from multiple angles in real time
Commercial hire
Several of the facilities at Havers Road are available for hire through Spatial, the university’s commercial partner. Spatial provide access to the features listed below to enable external organisations to develop, produce, and deliver new content and experiences.
- 4D Holosys Volumetric Capture System
- 10m x 4m 360-degree LED volume with immersive sound
For bookings and further information, contact Spatial to explore how the IVSL can bring your next project to life:
Call: (+44)7479 937137
Email: matt@vamplify.co.uk