The MA in Digital & Tech Marketing is a dynamic and career-focused programme designed for individuals ready to excel in the fast-paced world of digital marketing. Whether you’re a student, professional, entrepreneur, or manager, this course provides the knowledge, skills, and confidence to thrive in diverse digital marketing roles across multiple industries.
What You’ll Learn
Through a comprehensive curriculum that blends advanced marketing theory with practical application, you’ll develop the strategic thinking, creativity, and technical expertise needed to lead successful campaigns in the digital era. The programme’s strong focus on real-world relevance ensures you’ll stay ahead of the latest tools, technologies, and trends shaping the marketing landscape.
Expert Teaching Staff
Our faculty includes highly qualified academics and seasoned professionals with doctorate-level education and strong industry backgrounds. Their dual perspective bridges theory and practice, preparing you for success in both academic and professional arenas.
Personalised Support
Students benefit from dedicated, weekly supervision through the Tutor Centre—a team of experienced tutors with Master’s degrees and proven expertise. Support is available in English, Spanish, and Portuguese, ensuring an inclusive learning environment.
Coursedetails
Our MA in Digital Tech & Marketing is 100% online, designed for flexible learning, without a fixed timetable. In other words, LSDM’s students can define when or where they can access our contents. Only the final assignments and specific presentations will be scheduled in a fixed timetable.
Course structure
In about 12 months, you’ll have completed our Master’s in Digital Tech & Marketing, accredited by the Norwich University of the Arts, one of the top specialized universities in the creative industries in the UK.
Stage 1
Trend Forecasting and Emerging Technologies
Data Analytics
Digital Marketing Management
Stage 2
Marketing Automation and CRM
Applied Digital Marketing Project
Research Methods
Stage 3
Applied Digital Marketing Project (continued)
Teaching and learning
Teaching and learning methods used in this course:
Taught in English, Spanish and Portuguese.
Maximum of 3 units at the same time and a final project.
The unit’s content is asynchronous and organised by weekly topics.
Our Tutor Centre acts as a support and interaction tool for our students.
Online resources (such as weekly lessons, digital libraries, academic integrity tools, discussion forums, tutorials and feedback sessions, groups and individual practical exercises).
Learning at LSDM
Flexible Learning
LSDM units offer weekly contents in multiple learning formats, allowing you to learn at your own style and rhythm. Weekly contents are available in 3 languages: English, Portuguese and Spanish.
Assessment
According to the units' learning outcomes, assessment tasks may include exams, case studies, competitions and reports. All reports will be assessed through a plagiarism analysis tool. You will find self-assessment opportunities and feedback to assess your progress.
Easy to use Learning Environment
LSDM Campus Online is an easy-to-use environment. Units provide a clean structure, offering weekly resources and activities, where you can learn and apply new knowledge.
Tutor Centre Support
Our Tutor Centre is always available to support your learning, clarify your doubts and discuss your ideas.
Career Opportunities
The MA in Digital and Tech Marketing prepares you to pursue a wide range of roles, including:
Digital Marketing Manager
Social Media Manager
Content Marketing Manager
SEO Specialist
Digital Analytics Manager
E-commerce Marketing Manager
Marketing Automation Specialist
Brand Manager
London School of Design and Marketing (LSDM)
Norwich University of the Arts works in partnership with the London School of Design and Marketing (LSDM), combining Norwich’s renowned expertise in creative education with LSDM’s excellence in online course delivery. The collaboration marks a significant milestone in broadening access to high-quality, innovative education within the creative industries.
As the validating body for this partnership, Norwich University of the Arts draws upon nearly 180 years of high-quality education, maintaining its long-standing tradition of excellence in creative subjects. The London School of Design and Marketing (LSDM) is an institution dedicated to delivering creative and business-focused education for students and professionals worldwide.
Norwich University of Arts validates the following courses at the London School of Design & Marketing:
MA UX Design
MA Digital & Tech Marketing
The experience is like no other, the topics addressed are debated by students from other countries who live different realities. Such cultural diversity is shared online and results in an incomparable knowledge degree.
Edward Loyo
Entry Requirements
Candidates can apply for a Master’s Degree in Digital and Tech Marketing through the following pathways:
Via Higher Education
Applicants must have successfully completed their BA Degree Higher Education (at least 3 years of study) attested by a legally issued certificate. This degree must have been obtained in marketing or a closely related field.
Via Professional Experience
Applicants must be able to demonstrate they have recent and relevant professional experience in the Marketing industry or a closely related field. You will need to provide a portfolio showcasing your training and projects undertaken. Please contact our Academic Advisors for more information.
Students with special needs
Students with special needs are welcome to apply. A meeting will be arranged with the Student Support Office to discuss what support arrangements LSDM can provide.
Language Certificates
For non-native students who wish to attend the course in a different language other than their native language, a recognised certificate of proficiency must be provided:
English
IELTS 6.5. overall with at least 6.0 in each of the four components. Learn more about IELTS.
Other recognised English language certificates will be considered. Please speak to your Academic Advisor for more information.
Norwich University of the Arts acquires Mechanism by artist Andrew Kearney
Institution •
The kinetic installation, which transforms the sounds of Norwich into a daily light sequence, was commissioned in 2024 as a temporary intervention for the University’s historic Bank Plain building.
We are proud of the measures we introduced over the last few years and want to continue many of them in 2025/26 to ensure this support remains in place.
Norwich Secures CIM Accreditation for new Marketing Degree
The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, has awarded Accredited Degree status to Norwich University of the Arts' newly launched BA (Hons) Marketing course.
Norwich University of the Arts is deeply saddened by the passing of Professor Lady Rachel Cooper OBE, a valued member of the University’s Governing Body since 2018 and a distinguished leader in design research, innovation, and policy.
Norwich University of the Arts opens Phase Two of landmark Bank Plain building
Institution •
Norwich University of the Arts has officially opened Phase Two of its ambitious redevelopment at 20 Bank Plain — a landmark Grade II listed building in the heart of Norwich.
Norwich University of the Arts announces five new Honorary Professors
Graduation •
Five leading figures from the fields of design, fashion, games and the visual arts will be awarded Honorary Professorships at the University’s graduation ceremonies next week.
Toby Hills Wins Prestigious Papin Prize at HETS 2025
Alumni •
Toby Hills, Senior Technician – Immersive & Virtual Production at Norwich University of the Arts, has been named Best Newcomer and awarded a prestigious Papin Prize during the UK Higher Education Technicians Summit (HETS) 2025 held this week.
Celebrating award-winning student work at our Undergrad Festival – and beyond
BA Animation •
This summer saw the launch of the University’s new Sustainability Awards, alongside nominations for Norwich students for a range of high-profile industry awards.
Norwich students win at D&AD New Blood Awards 2025
BA Graphic Communication •
Norwich students were awarded a total of five pencils at this year’s D&AD New Blood Awards, which showcase recent graduate work across design, advertising and craft.
Norwich University of the Arts moves up 25 places in The Complete University Guide
Alumni •
Norwich University of the Arts has been ranked among the UK's top two specialist creative arts universities — and the highest outside London — in the 2026 edition of The Complete University Guide
We are delighted to offer two opportunities to join the University as an East Gallery Fellow – Creative Practice, for twelve months from 1 November 2025 to 31 October 2026