Fashion Communication and Promotion students collaborate with Phillip Browne to launch Stepney Workers Club footwear
As a part of Interchange week — an opportunity at the university where students can participate in different creative practices and develop a new way of working — Fashion Communication and Promotion students were invited to let their creative juices flow on this exciting collaborative marketing campaign.
The brief rolled out to the students gave them three days to come up with creating something innovative, dynamic and eye-catching that Philip Browne could go onto use on their social media accounts such as Instagram. The purpose of the brief was to bring to light the demands that marketing now has upon the social media world of fashion.
“I think Norwich University of the Arts is the biggest asset we have here in the city to be able to celebrate creative thinking and creative opportunities. The biggest attraction is the amount of courses that are offered here, and since we’re a business interested in lots of those things, it seems a sensible option to look to the university.”
The nature of the project encouraged the students to think outside the box and push their creative boundaries with moving image, illustration, animation, and sculpture as some of the possibilities highlighted to them.
“Fashion consumers have swapped magazines for social media. The business of fashion reminds us that this poses a real challenge for fashion brands, especially smaller ones. Not only will they have to produce enough content to keep up, but they’re also going to have to make sure that content is engaging enough that users will see it.”
Once the students had collated their final designs, they were given the opportunity to sit down with members of the Philip Browne staff to showcase their final creations and benefit from an informal feedback session.
“Use the creative skills and knowledge amongst your community to think big!”
Katie
Eva Duffy
Ellen Brown
Charlie
“It was a really good opportunity to work with Philip Browne and have a proper industry brief, using their products and meeting the team as well. Overall, it was a really fun week.”
