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Norwich students were awarded a total of five pencils at D and AD New Blood Awards 2024, including two yellow, two wood and one graphite pencil.
The D&AD New Blood Awards draws thousands of entrants from graduating students across the globe, and winning any level of pencil is an incredible achievement.
D&AD is an education charity that promotes excellence in design and advertising. The D&AD New Blood Awards celebrate the best recent graduate work from across the commercial design, advertising and craft disciplines. Winning a D&AD Pencil earns graduates’ work exposure to a global audience in the creative industries and can be a platform to a future career. The competition sets briefs in partnership with some of the world’s leading brands, spanning a wide range of industries.
Further details of Norwich’s pencil winning projects are below:
Yellow Pencil – Responding to a brief from Google Fonts & The Typographic Circle
Losing the ozone layer is a big issue for humans and nature, yet human activities cause 80% of the ozone depletion, and people still tend to forget about it. After lockdown, scientists have found that the ozone layer heals itself due to fewer ozone-damaging substances being emitted from human activities to the atmosphere. To remind people and raise awareness to do good to the ozone layer, we have visualised the invisible. This environmental campaign, OPERATION OZONE uses the variable font, SixtyFour, to visualise the ozone layer thinning.
Yellow Pencil – Responding to a brief from Google Fonts & The Typographic Circle
Today, microplastics can be found in our food, drinks, and air. On average, people unknowingly consume nearly 250 grams of microplastics each year. Sometimes microplastics can be so small they are practically invisible to the naked eye. In order to help tackle this issue, we need to start raising awareness. Hiding in plain type is a typographically led campaign that uses a Google variable typeface to highlight the widespread presence of microplastics in our day-to-day lives and uses poetry to help raise awareness.
Graphite Pencil – Responding to a brief from Sky
An interactive projected experience that can be assisted with mixed reality glasses that provide an immersive accessible experience. A flat 2D projected image can be beamed anywhere within the boundaries set by the devices, which can be viewed on either side. A 3D projected experience for the consumption of sports, changing the way we immerse ourselves in content. Assistive AR Glasses to create an accessible inclusive experience, allowing all users to have their own personalised experience, whilst watching together.
Wood Pencil – Responding to a brief from Universal Music
‘All Hands on Decks’ brings the whole crew together to celebrate the hands behind the music. It is dedicated to every member of the team who has a hand in the magic and success of Universal Music.
Wood Pencil – Responding to a brief from Nando’s & NCA
Since the pandemic, many social lives have continued to be negatively impacted, with new studies revealing the decline of in-person connection and social confidence. Chatterbox aims to bring great conversation back to the heart of the Nando’s restaurant experience. The campaign features 6 different chatterboxes containing questions and prompts to get conversation flowing, which increase in intensity according to the peri-o-meter. We want people to put the phones down, and pick up something new. Why not see what unfolds?
BA Graphic Communication •
Norwich students were awarded a total of five pencils at this year’s D&AD New Blood Awards, which showcase recent graduate work across design, advertising and craft.
Read more about Norwich students win at D&AD New Blood Awards 2025
International •
Gresham Global will act as the University’s official representative in India, widening access to world-class creative education.
Institution •
Dr Ellie Nixon and Dr Kirk Woolford have been recognised for their significant contributions to knowledge and high levels of academic achievement.
Read more about Norwich University of the Arts recognises two new professors
Alumni •
Richard Bracewell, Lecturer for BA (Hons) Film and Moving Image Production, worked with Norwich students and graduates to produce the Fens-based comedy.
Read more about Norwich lecturer celebrates world premiere of new film Chicken Town
Alumni •
Norwich University of the Arts has been ranked among the UK's top two specialist creative arts universities — and the highest outside London — in the 2026 edition of The Complete University Guide
Read more about Norwich University of the Arts moves up 25 places in The Complete University Guide
East Gallery •
We are delighted to offer two opportunities to join the University as an East Gallery Fellow – Creative Practice, for twelve months from 1 November 2025 to 31 October 2026
Institution •
The UK games industry is now worth a staggering £7.82 billion, with East Anglia poised to become the next major growth cluster
Research •
Norwich University of the Arts presents a series of live performances and immersive video installations as part of the Norfolk and Norwich Festival.
Read more about Norwich University of the Arts at Norfolk and Norwich Festival
Winners announced in two age categories 11-15 and 16-19, and two theme categories ‘Responsible Production and Consumption’ and ‘Gender Equality’.
Institution •
Norwich University of the Arts is making a bold and exciting move toward a more sustainable future.
Read more about The big switch on: Norwich University of the Arts powers up with solar energy
BA (Hons) Illustration •
Gabriella discusses how her creative practice and wider University experience has helped to manage and communicate topics around mental health.
Read more about In conversation with Gabriella Mason, BA (Hons) Illustration
Research •
Norwich University of the Arts recently hosted a collaborative event showcasing projects funded by AHRC's Creative Research Capability fund, at its cutting-edge Immersive Visualisation and Simulation Lab (IVSL).
Research •
A groundbreaking new exhibition, Shape Shift: Reflections on Art in Mental Health Settings, created in partnership with Norwich University of the Arts, will open at The Fitzrovia Chapel on Thursday, 13 March 2025.
Read more about Shape Shift: Reflections on Art in Mental Health Settings
BA (Hons) Graphic Communication •
Cassie Muskett has been selected for the Chaos Design Bursary Award. She secured a two-week paid internship, along with a generous £800 bursary. We spoke to Cassie about her internship experience.
Read more about In conversation with Cassie Muskett, BA (Hons) Graphic Communication
Institution •
After dedicating his career to higher education in the creative arts, Professor Simon Ofield-Kerr, Vice Chancellor of Norwich University of the Arts, has announced his decision to retire in 12 months time.
Read more about Retirement Announcement: Professor Simon Ofield-Kerr
BA Animation and Visual Effects •
Staff and graduates’ work features in two-part special exploring the secrets of the Ice Age.
Read more about Norwich graduates’ work to premiere in new Channel 5 series Ice Age: Apocalypse