Skip to main content
Five cutout black and white photos of royalty's hands, all holding cutlery pointing upwards. Above the collage, in brushed typography are the words 'The Mustard Revolution', coloured mustard yellow. Above this, the Grey Poupon logo.
A top-down photograph of a closed pale grey gift box with Grey Poupon's branding in the centre. Around the edge of the box are cutouts of black and white photos of royalty's hands, all pointing to the logo in the centre.
A photograph of an open gift box. The inside lid is coloured mustard yellow, with the words 'why should the finer things be reserved for the fancy?' in brush typography. Inside the box is a damask-style black and white patterned tissue paper, with a splodge of mustard in the centre

Award-winning graduates’ work for Grey Poupon Mustard sees commercial success

BA (Hons) Graphic Design graduates Chloe Chatenoud, Ellie Vickers, and Hannah Francis won a wood pencil at the D&AD New Blood Awards for their brand refresh project on Grey Poupon mustard

Published:
Modified:

Five cutout black and white photos of royalty's hands, all holding cutlery pointing upwards. Above the collage, in brushed typography are the words 'The Mustard Revolution', coloured mustard yellow. Above this, the Grey Poupon logo.

Chloe Chatenoud, Ellie Vickers, and Hannah Francis

Chloe, Ellie, and Hannah’s project caught the attention of AB Foods, who manage the Grey Poupon brand in the UK, after the D&AD Awards announcements.

AB Foods approached NUA to work on taking the trio’s concept into production.

A top-down photograph of a closed pale grey gift box with Grey Poupon's branding in the centre. Around the edge of the box are cutouts of black and white photos of royalty's hands, all pointing to the logo in the centre.

Chloe Chatenoud, Ellie Vickers, and Hannah Francis

A photograph of an open gift box. The inside lid is coloured mustard yellow, with the words 'why should the finer things be reserved for the fancy?' in brush typography. Inside the box is a damask-style black and white patterned tissue paper, with a splodge of mustard in the centre

Chloe Chatenoud, Ellie Vickers, and Hannah Francis

The group’s design takes inspiration from the brand’s French roots and starting a revolution: the Mustard Revolution.

Their visual style is composed of layered collage, ripped paintings and wallpapers in homage to protest and rebellion. Imagery for the brand is primarily black and white, with mustard yellow accents across typography and pattern.

“What’s particularly nice is that the design has stayed so close to the original concept,” said Lucy Blazer, Senior Lecturer, BA Graphic Design.

Hannah Francis worked with AB foods to finalise the work.

The brand refresh is now live on the Grey Poupon website and Instagram.

Explore BA (Hons) Graphic Design

Share this article

Related news

View all news
View all courses