Fashion Marketing and Business BA (Hons)

This unit introduces you to the concepts surrounding fashion trend reporting, image making, industry innovators and culture. You will share a joint first year with our BA (Hons) Fashion Communication and Promotion degree allowing you to explore a broader range of fundamental theories and skills. We will show you to how to identify fashion and colour trends, how professional trend agencies operate, how to write trend reports and the social, cultural trends and ethical issues affecting the fashion industry today. You will have the opportunity to explore image making and experiment with fashion shoot production and execution.

40 credits

This unit will introduce key fashion marketing theories and principles, such as strategic branding, competitor analysis, consumer behaviour and the macro fashion environment. Our creative thinking technique workshops will support you on how to create unique branding solutions, creative assets and content. You will have the opportunity to explore the fashion publication landscape, looking at target readers, business costs, and how to develop media and advertising packs. Through workshops you will explore key graphic design techniques, including layout design and font explorations. In addition, you will consider the impact great design and clear communication can have within a professional industry setting. You will be introduced to new areas of practice and will explore opportunities for working within brands, within creative agencies, and as a freelance creative practitioner.

80 credits

The first week of each academic year is called Wayfinding week. It’s an opportunity get your bearings, establish new connections and, after your first year at Norwich, re-establish old ones. Your course team will talk you through the year ahead and explain the expectations for the year. We’ll help you navigate new encounters and identify areas to focus on as you progress through your course.

An important element of Wayfinding Week is taking part in our annual ‘Make it Manifest(o)’ project. Your course team will introduce the project in which we’ll ask you to consider your hopes and vision of the year ahead at Norwich and work with students in other year groups to bring your ideas to life. The project culminates in a celebratory display of work across the campus.  The project will help you to develop your critical creativity through different approaches, concepts, and mediums. You’ll encounter diverse perspectives and build friendships and networks within our university community.

Interchange weeks are opportunities to step away from your disciplinary studies and engage in projects, workshops, visits and talks that extend your knowledge and understanding of the world. Whether you learn a new skill or take part in a global challenge project with students from other courses, you will come away with new insights to take back to your course. Interchange is part of the schedule for all Norwich students with sessions held across and beyond the campus led by university staff, visiting lecturers and students.

This unit explores the world of fashion retail, visual merchandising, fashion buying, social media, and international fashion marketing. You will dig deep into sustainable and ethical practice, industry awareness and analysis, as well as communication methods for diverse global fashion markets. You will be introduced to new theories and practice in relation to PR and event management, retail environments (in-store and online) and digital technologies, as well as campaign strategy and project management. Industry sessions will explore key and emerging roles within the industry, freelance roles, start-up opportunities, CV writing and how to apply for internships.

80 credits

This unit focuses on collaboration, helping you to develop your strategic thinking, project management and team working skills to respond to creative client briefs. You may, for example, get involved in collaborations within your course, cross-course collaborations and/or collaborations with industry. Lectures and seminars will explore the key historical, cultural and industry issues facing the fashion industry today, and you’ll identify your own areas of interest within the fashion marketing and business field. You will begin to investigate your own area of research interest, supported by lectures and workshops exploring research techniques, ethical practice and report writing.

40 credits

The first week of each academic year is called Wayfinding week. It’s an opportunity get your bearings, establish new connections and, after your first year at Norwich, re-establish old ones. Your course team will talk you through the year ahead and explain the expectations for the year. We’ll help you navigate new encounters and identify areas to focus on as you progress through your course.

An important element of Wayfinding Week is taking part in our annual ‘Make it Manifest(o)’ project. Your course team will introduce the project in which we’ll ask you to consider your hopes and vision of the year ahead at Norwich and work with students in other year groups to bring your ideas to life. The project culminates in a celebratory display of work across the campus.  The project will help you to develop your critical creativity through different approaches, concepts, and mediums. You’ll encounter diverse perspectives and build friendships and networks within our university community.

Interchange weeks are opportunities to step away from your disciplinary studies and engage in projects, workshops, visits and talks that extend your knowledge and understanding of the world. Whether you learn a new skill or take part in a global challenge project with students from other courses, you will come away with new insights to take back to your course. Interchange is part of the schedule for all Norwich students with sessions held across and beyond the campus led by university staff, visiting lecturers and students.

This is the first and shorter of the two units that make up your final year of study. You will continue to explore key areas within the fashion business industry to determine your area of individual focus within entrepreneurship, retail, buying, marketing, product development or industry innovation. Our industry lecture series will support your investigations by exploring key talking points, theories and issues affecting the fashion industry today. The unit gives you the opportunity to identify, investigate and plan a self-determined, critical research project, culminating in a 5,000-word written report.

40 credits

Your final unit allows you to research, conceptualise and create a self-determined final year project, building on the skills, knowledge, and understanding you have gathered throughout the course. Your final year project will be a business plan or marketing strategy that outlines the research, development, and launch of a new campaign, product, or service. Outside your project, you will continue to explore concept generation, business planning, campaign strategy, budgeting, and finances, marketing and communications, and digital technologies. You’ll also produce a professional website showcasing the visual products, services, and promotional tools, for your final concept. Careers and employability sessions, like My Fashion Future, explore industry platforms, job roles, CVs, cover letters, interviews, and self-promotion so that you are industry-ready once you graduate.

80 credits

The first week of each academic year is called Wayfinding week. It’s an opportunity get your bearings, establish new connections and, after your first year at Norwich, re-establish old ones. Your course team will talk you through the year ahead and explain the expectations for the year. We’ll help you navigate new encounters and identify areas to focus on as you progress through your course.

An important element of Wayfinding Week is taking part in our annual ‘Make it Manifest(o)’ project. Your course team will introduce the project in which we’ll ask you to consider your hopes and vision of the year ahead at Norwich and work with students in other year groups to bring your ideas to life. The project culminates in a celebratory display of work across the campus.  The project will help you to develop your critical creativity through different approaches, concepts, and mediums. You’ll encounter diverse perspectives and build friendships and networks within our university community.

Interchange weeks are opportunities to step away from your disciplinary studies and engage in projects, workshops, visits and talks that extend your knowledge and understanding of the world. Whether you learn a new skill or take part in a global challenge project with students from other courses, you will come away with new insights to take back to your course. Interchange is part of the schedule for all Norwich students with sessions held across and beyond the campus led by university staff, visiting lecturers and students.