Animation student brings TV ad to life for the 2022 Commonwealth Games
BA (Hons) Animation and VFX Third-year Steven Pascoe worked as a 2D Designer and animator on an advert for the West Midlands Growth Company and rbl agency, supporting the 2022 Birmingham Commonwealth Games.
The Character Shop is an animation studio based in Birmingham, with clients including the BBC, Microsoft Games Studio, Cbeebies, Nickelodeon, and many more.
The studio approached BA (Hons) Animation and VFX student Steven Pascoe through LinkedIn to create a collection of concept art, character designs, turnarounds, props, assets, backgrounds, and transitions for the ‘Visit Birmingham” film promoting the 2022 Birmingham Commonwealth Games.
“My degree taught me processes and techniques which I utilised whilst working with The Character Shop. These processes included creating turnarounds, mouth sheets, expression sheets, hand sheets, key-posing, 2d animations using the software ‘TVpaint’, and colour design.”
1
2
In collaboration with Odelay Films and rbl, the live-action performance shots are overlayed with Steven’s traditional and cut-out 2D animation to celebrate Birmingham’s vibrant culture.
“The two come together for a piece that feels very modern, very arty and very …Birmingham.”
1
2
Steven’s work focuses on creating highly detailed and action-packed illustrations, taking influence from the mundane and the every day to create exciting and innovative visuals.
The final advert will be promoted across digital screens and cinemas.
Follow Steven’s work on his website and social channels:
Website: stevenpascoe.com
Instagram: @stevenpascoe_
Related News
-
Institution •Norwich University of the Arts showcases institutional and research achievements to Research England
The University was delighted to welcome representatives from Research England, to share key institutional and research developments. -
Institution •Norwich appoints new Deputy Vice-Chancellor
Norwich University of the Arts is pleased to announce the appointment of Rebecca Wright as its new Deputy Vice-Chancellor. -
BA Textile Design •In conversation with: Lucy Perry, MA Textile Design
Lucy shares her experience of creating a 360° digital installation, in a collaborative exploration of nature and technology. -
Institution •Norwich University of the Arts earns prestigious 5-star QS Star Excellence rating fo Teaching
Norwich University of the Arts has been awarded an overall four-star rating in the prestigious QS Stars University Ratings, marking a significant milestone in the University’s first-ever submission to the internationally recognised assessment framework. -
Employability •Norwich University of the Arts celebrates 10 years of the Big Book Crit
Hundreds of Norwich students have shared their work with leading creative professionals over the last decade. -
East Gallery •Announcing the East Gallery Fellows 2025-2026
Norwich University of the Arts is pleased to announce the selected awardees of this year's East Gallery Fellowship. -
BA Business Management •Dean of Creative Education Awarded Prestigious Principal Fellowship from Advance HE
The University is delighted to announce that Hilary Carlisle, Dean of Creative Education and Professor of Design, has been awarded Principal Fellowship of the Higher Education Academy (PFHEA) by Advance HE -
BA Degree •Norwich University of the Arts to Host ELIA Academy 2027
Norwich University of the Arts is delighted to announce that it has been selected as the host institution for the ELIA Academy 2027. -
BA Business Management •In conversation with Norwich’s newest lecturers in Marketing and Business Management
We joined Norwich's newest lecturers, Stephen Balmer-Walters and Laurie McAllister, to find out more about the University's Marketing and Business Management courses. -
BA Games Art and Design •East of England set to become UK’s next Games Cluster, says landmark report
A major new report is calling for the creation of a Games Cluster for the East of England — positioning the region as a national leader in creative technology and immersive media. -
BA Games Art and Design •Norwich awarded Best Education Initiative at the TIGA UK Games Industry Awards
TIGA, who represent the UK video games industry, have recognised the University’s commitment to graduate success and industry-focused learning in their 2025 awards. -
BA Animation •Cutting edge Sony Virtual Production Studio puts Norwich on the map for the future of film and gaming
Norwich University of the Arts and Sony open new landmark facility for students, creators and the community. -
BA Animation •Norwich named top UK university for production excellence in visual effects
The University has been placed in three categories in the 2025 Rookies Global School Rankings, including the top five for Production Excellence – Visual Effects. -
BA Photography •Entries open for Norwich's 2026 Beyond the Frame photography competition
Entries are now open for our annual photography competition, open to students aged 11 to 19 around the world. -
BSc Degree •Norwich University welcomes new academics to its Psychology and Computer Science courses
Lyndsey Wallace joins the University as Senior Lecturer for BSc (Hons) Psychology, with Jawwad Chattha joining as Course Leader for BSc (Hons) Computer Science. -
BA Architecture •Norwich University of the Arts presents the Peter Cook: Wonder Hub
Norwich University has launched the Peter Cook: Wonder Hub, a vibrant and interactive space for thinking, making, showcasing and debating the creative arts.
1 / 1
Related courses
- Showing 1-2 of 52 results
-
- Filter courses by study level: Undergraduate
- Filter courses by duration: Full time
- Filter courses by start month: September
- Filter courses by subject: Fine Art
Fine Art BA (Hons)
Want to explore your creativity, ideas, and instincts in a vibrant community of artists, thinkers and makers? And shape the future of contemporary art?
