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Marketing BA (Hons)

Subject to validation.

Course start date 2025.

Length:

3 years

Master multi-channel marketing strategies and campaigns and take your career to the next level.

Our course is designed to develop practical skills and knowledge in marketing, underpinned by business and digital know-how. You will stay one step ahead of the competition by applying your new marketing skills and knowledge of emerging digital technology to practical work-based projects to create effective and successful cross-channel campaigns and strategies. This approach will give you demonstrable industry and digital experience, invaluable when applying for future marketing jobs.

Why Study with us

  • Develop hands on experience and a strong marketing portfolio, showcasing your creative problem-solving and strategic thinking skills.
  • Explore new and emerging marketing technologies, such as data-driven services, augmented reality, voice assistants and chatbots.
  • Devise campaigns in response to real briefs set by our industry partners, working alongside creative students from across the University.
  • Enhance your knowledge of the key theories and concepts of marketing to supplement your real-world experience.
  • Gain knowledge and hands on experience working with creative design students and staff.
  • Meet and network with guest speakers who are experienced marketers working for well-known brands.

Careers Information

A marketing degree will teach you how to harness your skills to connect with consumers. You’ll work on projects that encourage the strategic and tactical use of marketing. This course will also give you the skills and confidence to take roles and opportunities that are central to business.

Typical career paths include

  • Social media manager
  • Brand manager
  • SEO specialist
  • Marketing campaign manager
  • Digital marketer
  • Content strategist
  • Email marketing specialist
  • Market researcher

You’ll also get specialist creative careers advice from our Business and Employability Team to help support you as you plan your career.

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Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above. Where candidates are not taking 3 A-levels, Norwich University of the Arts will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

T Levels
A T Level in any subject with overall grade Merit or above

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Pass

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 26 points

Norwich University of the Arts welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through your responses to questions asked and personal statement, so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.If you are studying at the time of your application and your application is successful it is likely that you will receive a conditional offer.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@norwichuni.ac.uk if you’d like to discuss your application individually.

2024/25 University fees for new entrants

Norwich University of the Arts will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs

Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements.  They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay Norwich University of the Arts’ tuition fees upfront.

Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

Fee status Course Annual fee
Home Undergraduate degree (full-time three and four year degree) £9,250
Overseas Undergraduate degree (full-time three and four year degree) £18,000

Inflation in subsequent years

The rules for inflation on fees in subsequent years depend on the type of fee status and level.

  • For Home undergraduate students starting in 2024, inflation may be applied to your fees in later years, if the UK government were to increase the fee cap beyond the current limit of £9,250 per year. If such an increase were to apply, we would confirm this in advance to you of each academic year, and we would limit the increase to the maximum allowed by the Office for Students.
  • For Overseas undergraduate students starting in 2024, inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure, which is RPI-X. RPI-X is calculated by the Office for Budget Responsibility. In setting fees for the following year, we will use the Office for Budget Responsibility’s RPI-X forecast for quarter 3 of the relevant year.

For Home and overseas postgraduate degree students starting in 2024, fees will remain the same for each year of your course.

Financial support for UK students in 2024

Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable Norwich University of the Arts bursaries based on family income. Find out more about applying for funding.

International students

We offer a range of scholarships for international students to support your studies with us.

Learning and teaching at Norwich is a blend of on-campus practical sessions in our studios, workshops and labs, live-streamed digital sessions, and pre-recorded digital materials you can use on-demand. We emphasise learning and discovery through studio and workshop practice, critical reflection and experimentation with ideas, processes and materials. Our approach reflects the mix of in-person and digital interaction that has become the way that creative industries work—helping to prepare students for their future careers. You will have many opportunities to broaden your skills and experience by attending talks and workshops, gaining new networks and by taking part in community projects, programmes and competitions. The course is taught through a mixture of learning and teaching methods including (but are not limited to):
  • Group briefings
  • Academic tutorials
  • Group tutorials
  • Lectures
  • Workshops
  • Critiques (crits)
  • Seminars
Find out more about Learning and Teaching at Norwich
Assessment is 100% coursework. Assessment is the process of evaluating or assessing your learning. Sometimes it will involve consideration of work in progress, while at others it concentrates on work which you have completed and submitted as assessment requirements for each unit of study. It consists of both formative and summative assessment. Formative assessment is the process whereby your work and progress are assessed at regular intervals with accompanying feedback from staff to help to improve your performance. Staff feedback provides students with guidance on their performance during each unit. Summative assessment occurs at the end of each module. A summative mark is awarded based on the evaluation of your work and given a mark. Summative assessment formally records your achievement of the unit’s learning outcomes. The University assesses you through the coursework that you produce as you complete each unit. Each unit will require that you present a portfolio of work which may include:
  • Finished pieces of work
  • Presentations
  • Written work
  • Your research
  • A reflective journal
Find out more about Assessment at Norwich

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