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LSDM Online: BA Marketing

Our BA in Marketing is designed for those who wish to acquire new skills in Marketing, promotional management and marketing solutions and propositions. Our course’s strategic and creative thinking process take the leading edge in marketing management, providing LSDM’s students with the knowledge and understanding of marketing practices in corporate contexts. Its highly practical component will allow LSDM’s students to create a framework of marketing management strategies, and analysis and evaluation processes and techniques.

What you’ll learn

The course prepares professionals for several areas of marketing and management, offering an advanced and comprehensive higher education, coordinated and supported by the latest developments in the scientific and technological fields.

Expert teaching staff

Our teaching staff are composed of qualified, experienced teachers who are experts in their field. Besides holding a Doctorate level academic degree, they have well-established professional careers, bringing together their academic expertise and knowledge of the job market.

Personalised support

LSDM’s students are supervised on a weekly basis through a Tutor Centre composed of a team of specialised tutors in Marketing, with Master’s degrees and several years of proven experience. Our Tutor Centre is also available in English, Spanish and Portuguese.

Course Details

Our BA in Marketing is 100% online, designed for flexible learning, without a fixed timetable. In other words, LSDM’s students can define when or where they can access our contents. Only the final assignments and specific presentations will be scheduled in a fixed timetable.

Course structure

In about 27 months, LSDM’s students will have completed their Bachelor’s Degree in Marketing accredited by the Norwich University of the Arts, one of the top specialized universities in the creative industries in the UK.

Term 1
  • Marketing Principles
  • Research Methods
  • Business Management
  • Market, Ideology and culture
  • Marketing Lab A
  • Strategic and Operational Marketing
  • Managerial Economics
  • Consumer Behaviour
  • Descriptive Statistics
  • Marketing Lab B

Term 2
  • Product Management
  • International Business and Economics
  • Communication Management
  • Market Research
  • Marketing Lab C
  • Price Management
  • Integrated Marketing Communication
  • Sales Management
  • Channel Management
  • Marketing Lab D

Term 3
  • Managing the Marketing-Mix
  • Managing Services in Marketing
  • Human Resources Management
  • Financial Management
  • Marketing Plan
  • Final Major Project

 

 

Teaching and learning

Teaching and learning methods used in this course:

  • Taught in English, Spanish and Portuguese;
  • Maximum of 3 units at the same time and a final project;
  • The unit’s content is asynchronous and organised by weekly topics;
  • Our Tutor Centre acts as a support and interaction tool for our students;
  • Online resources (such as weekly lessons, digital libraries, academic integrity tools, discussion forums, tutorials and feedback sessions, groups and individual practical exercises).

Learning at LSDM

  • Flexible learning

    LSDM units offer weekly contents in multiple learning formats, allowing you to learn at your own style and rhythm. Weekly contents are available in 3 languages: English, Portuguese and Spanish.

  • Assessment

    According to the units’ learning outcomes, assessment tasks may include exams, case studies, competitions and reports. All reports will be assessed through a plagiarism analysis tool. You will find self-assessment opportunities and feedback to assess your progress.

  • Easy to use learning environment

    LSDM Campus Online is an easy-to-use environment. Units provide a clean structure, offering weekly resources and activities, where you can learn and apply new knowledge.

  • Tutor centre support

    Our Tutor Centre is always available to support your learning, clarify your doubts and discuss your ideas.

Student work by Joe Rolph
LDSM

London School of Design and Marketing (LSDM)

Norwich University of the Arts works in partnership with the London School of Design and Marketing (LSDM), combining Norwich’s renowned expertise in creative education with LSDM’s excellence in online course delivery. The collaboration marks a significant milestone in broadening access to high-quality, innovative education within the creative industries.

As the validating body for this partnership, Norwich University of the Arts draws upon nearly 180 years of high-quality education, maintaining its long-standing tradition of excellence in creative subjects. The London School of Design and Marketing (LSDM) is an institution dedicated to delivering creative and business-focused education for students and professionals worldwide.

Norwich University of Arts validates the following courses at the London School of Design & Marketing:

The experience is like no other, the topics addressed are debated by students from other countries who live different realities. Such cultural diversity is shared online and results in an incomparable knowledge degree.

Edward Loyo

Entry requirements

Candidates can apply for a BA in Marketing through the following pathways:

Via Secondary Education

Applicants must have successfully completed Secondary Education in their country of origin attested by a legally issued certificate.

Via professional experience

Applicants must have relevant and recent professional experience demonstrating their ability to study a Bachelor’s degree in Marketing. You will be required to submit a portfolio showcasing your professional experience in the area of Marketing.

Students with special needs

Students with special needs are welcome to apply. A meeting will be arranged with the Student Support Office to discuss what support arrangements LSDM can provide.

Language certificates

For non-native students who wish to attend the course in a different language other than their native language, a recognised certificate of proficiency must be provided:

English

IELTS 6.0. overall with at least 5.5 in each of the four components. Learn more about IELTS.
Other recognised English language certificates will be considered. Please speak to your Academic Advisor for more information.

Spanish

Cervantes Certificate (DELE). Learn more Learn more about the Cervantes Certificate.

Portuguese

Camões Certificate (PLE of CAPLE). Learn more about the Camões Certificate.

How to apply

All applications are administered by LSDM, who oversee the full application process.

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