Britain minus creativity equals?

When did creative become a dirty word? Our statement on the proposed cuts to arts subjects.

Here’s a radical thought: Britain will do better in the future as a creative economy than as a knowledge economy. We will do better through the application of creative and innovative thinking, and not just in what we call the creative industries but across the whole economy.

The Government’s proposal to cut funding for arts subjects that nurture creative thinking will deprive Britain’s £115.9 billion-a-year creative and others industries of a pipeline of talent, and the industries of tomorrow of the creative thinkers they need to design products and services we haven’t yet imagined or experienced.

At Norwich University of the Arts, we see new talent and opportunities emerging.

We see how creativity touches industries beyond the creative arts in the design and experience of objects and materials that people use every day.

It’s a simple equation.

What does Britain minus creativity equal?

Creative education matters, and it should matter to all of us.

Student work header credits

• Bright Hire Bicycles, Tom Horbury, BA (Hons) Graphic Communication
• Ballerina, Eloise Dodman, BA (Hons) Photography
• Hermes concept store, Beth Poulter, BA (Hons) Fashion Communication and Promotion
• Stop for Nature, Yu Hee Lin, MA Communication Design