Holly Farrar

Holly joined NUA in 2017 as an hourly-paid lecturer and has taught both BA Fashion Communication and Promotion and BA Fashion. She now teaches full-time on BA (Hons) Fashion Communication and Promotion and BA (Hons) Fashion Marketing and Business courses. Holly attended Northumbria University graduating in 2010 with first class honours. Her industry experience working as a designer and consultant for brands, retailers, agencies and freelance roles underpins her approach to teaching. Holly’s aim is to build confidence and creativity whilst cultivating a portfolio of skills that will transition students from university into industry as new innovators.

Practice

I began my career as designer working for brands including Parka London, Warehouse and Karen Millen which sparked an interest in brand management, communication and the wider fashion community.

This led me to pursue a career in creative consultancy for a London based agency with a focus on trend forecasting, brand and product strategy, market insights and customer experience across the UK and international markets.

The desire to understand brand from a 360 perspective drives my creative approach and purpose. Following a 10 year career in the industry, my practice is to nurture the next generation of creatives who will challenge and disrupt the industry to bring positive change. 

• 2014 – The Essential Journal Issue 2 – Contributor
• 2014– The Essential Journal Issue 4 – Contributor
• 2019 – NUA – Associate Fellow of the Higher Education Academy