Rachael Smith
Rachael is a Lecturer for the Integrated Foundation Year. Her specialisms are Graphic Design, Graphic Communication, Fashion Communication, Design for Publishing. She graduated from Norwich School of Art and worked for over a decade as an Art Director in an international Advertising and Marketing Agency in London, heading up major campaigns and Art directing Photoshoots internationally. She returned to Norwich as a freelance Designer and Art Director and began lecturing and teaching around the East Anglian region from 2005. With strong Industry experience and teaching pedagogy Rachael offers over two decades of knowledge to offer our students.
Having a background in Art Direction from initial design concepts to, photography through to printed publications and design solutions gives me a rounded experience and informed perspective with the vision to help students achieve their aims within this area of study. Creative thinking is what I do best and am passionate about creativity, problem solving and design. I continue to explore and find new and innovative design inspiration through other practitioners, designers and leading agencies, which underpins what I teach and design myself.
I absolutely love teaching and enjoy imparting my knowledge to students. Helping them to realise their capabilities, see them become much more confident and grow as designers is what continues to inspire me. The Integrated Foundation Year can be challenging, but by continuing to create a learning environment that encourages students to gain skills to take forward into their future studies and industry is my most important aim and a rewarding one for all.
Practice (Select)
- CAVA External Moderator 2020 to present
- Fellow Higher Education Academy
- Typographic Screen Print exhibition ‘A-Zero’. Nunnsyard Gallery.
