Award-winning graduates’ work for Grey Poupon Mustard sees commercial success

BA (Hons) Graphic Design graduates Chloe Chatenoud, Ellie Vickers, and Hannah Francis won a wood pencil at the 2021 D&AD New Blood Awards for their brand refresh project on Grey Poupon mustard.

Chloe, Ellie, and Hannah’s project caught the attention of AB Foods, who manage the Grey Poupon brand in the UK, after the D&AD Awards announcements.

AB Foods approached NUA to work on taking the trio’s concept into production.

The group’s design takes inspiration from the brand’s French roots and starting a revolution: the Mustard Revolution.

Their visual style is composed of layered collage, ripped paintings and wallpapers in homage to protest and rebellion. Imagery for the brand is primarily black and white, with mustard yellow accents across typography and pattern.

“What’s particularly nice is that the design has stayed so close to the original concept,” said Lucy Blazer, Senior Lecturer, BA Graphic Design.

Hannah Francis worked with AB foods to finalise the work.

The brand refresh is now live on the Grey Poupon website and Instagram.

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