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Our story

Norwich University of the Arts emerged in the 19th century from a thriving tradition of craft and artistic activity in the city of Norwich.

Today that flame of creative exchange burns brighter than ever.

We are engaged in the dynamic debate about the nature and future of creativity through different practices and disciplines, established and emerging art forms, research, and experimentation.

This debate is vital because the world around us is changing. Creative practitioners play an essential role by questioning, interpreting and responding, activating change to pave the way to a better, more sustainable future.

Through joy and enterprise, great thought and great action, our radical culture and diverse community encourage us to understand what is, imagine what could be — and then shape the world.

We empower our staff and students in their intellectual and personal growth, by equipping them with confidence, resilience and creative thinking. We believe that diversity in all its forms is at the heart of creative endeavour, ensuring we see the world differently and give form and voice to new possibilities.

Making strategy visible

Rebranding is a natural part of a university’s evolution. Priorities, focus and outlooks all change as we grow, and these changes need to be reflected in the brand.

co- creating

Co-creation and collaboration have been at the heart of this project. Every member of our community played an integral role in the creation of our new brand.

We engaged stakeholders through interviews, surveys, and ‘town hall’ forums throughout each phase of the project. They were given the opportunity to critique and reflect on the ongoing work, ensuring a collaborative and inclusive approach to our brand development.

We are proud of what we have achieved together, a new brand that captures the ethos of our community, acknowledging our history and embracing our fresh and forward-thinking perspective to creativity and creative arts education.

“Our main objective was to create an inclusive and representative process to arrive at a new brand proposition, set of values and clear objectives for a creative brief identifying what a new brand identity needs to achieve for the University in order to support its ambitions and goals. A key part of the process was a thorough evaluation of the current name to ensure the University becomes synonymous with the city of Norwich.”

Jo Marsh, Director of Winster Marsh

Value proposition:

shape our world

Through creative exchange we equip our community with the critical creativity, confidence and resilience to look at the world differently and give form and voice to new possibilities.

how we sound

How we sound is grounded in who we are and the things we value. Our voice reflects a focus on creativity, ideas, and actions.

It reflects our confidence and pride in what we do — we’ve got a lot to say, and we need to make ourselves heard across all communication channels.

We are:

  • Questioning
  • Confident
  • Attentive


The old university branding has been in place since 2009, designed by Jim Sutherland of Studio Sutherland, and has served us well for almost 15 years.

However, a lot has changed for the university in that time. The new bold logo is future facing and has been design with a focus on longevity, flexibility and expression.



Digital creativity forms the centrepiece of our reimagined identity.

Coding and digital tools are not merely complementary elements, but crucial components in the creation process. They will be instrumental in producing generative visuals that add a unique dimension to our brand.

This lays the foundation for an extra layer of innovation, enabling a broader spectrum of expression and exploration.


Norwich University of the Arts new official colour palette is powerful and concise, comprising a classic combination of black, white, and grey, complemented by a vibrant yellow.

This yellow hue carries a profound legacy in the city’s history. When the master weavers — Strangers — fleeing persecution in the Low Countries were offered a home and a place to ply their craft in Norwich, they brought with them yellow canaries. The colour has been synonymous with the city ever since.


If you have more questions about our new identity email our marketing team