Graphic Communication students win in Dragon Rouge Firestarters Competition 2024

Global agency Dragon Rouge has held its annual Firestarters competition for students across the UK.

Congratulations to Kweku Ayesu-Bonsu and Ewan Jacob for their joint second place victory and Henry Rush for securing third place in the global Dragon Rouge, Firestarters Competition 2024. Both projects were responding to the ‘Mash-up Liven Up’ brief and prizes included a month’s paid internship, an interview opportunity for a paid internship at Dragon Rouge and a National Art Pass.

Kweku Ayesu-Bonsu & Ewan Jacob

Microsoft & Play Doh Mash Up: Micro-Soft

Prize: Paid one month design internship in the Dragon Rouge London studio and a National Art Pass.

Research suggests that the repetitive and dull nature of office work leads to a lack of productivity and innovation. Creative thinking can increase this and with adult play increasing creativity by 28%, we have found a solution. “Micro-Soft” is an office-based toy that fuses the opposite worlds of Microsoft and Play-Doh, pushing for creativity and fun, to increase innovation and productivity through play.

Henry Rush

Bumble & Harry Potter Mash Up: Professor Bumbledore

Prize: National Art Pass and an interview for a paid design internship opportunity.

50% of people struggle starting a relationship, however one way of initiating and strengthening a connection is with common interests. One popular interest is film franchises, and 81% of 18-34 year olds say they are fans of the Harry Potter Franchise.

Bumble and Harry Potter have joined forces to host a dating convention based at Harry Potter World. By using common interests and personalities to encourage conversations and to find connections through the Wizarding World of Harry Potter.

To receive an invitation, you will have to take a personality quiz on the bumble app, which determines the house you belong to. On arrival, you will be given your house scarf, this way it makes it easier for you and other people at the convention to spot who has similar interests and personalities to you.