Norwich students win at D&AD New Blood Awards 2024

Norwich students were awarded a total of five pencils at D&AD New Blood Awards 2024, including two yellow, two wood and one graphite pencil.

The D&AD New Blood Awards draws thousands of entrants from graduating students across the globe, and winning any level of pencil is an incredible achievement.

D&AD is an education charity that promotes excellence in design and advertising. The D&AD New Blood Awards celebrate the best recent graduate work from across the commercial design, advertising and craft disciplines. Winning a D&AD Pencil earns graduates’ work exposure to a global audience in the creative industries and can be a platform to a future career. The competition sets briefs in partnership with some of the world’s leading brands, spanning a wide range of industries. 

Further details of Norwich’s pencil winning projects are below:

BA (Hons) Graphic Communication

Operation Ozone – Joe Taylor, Michael McCormack, Simon Mendoza and Troels Cheng

Yellow Pencil – Responding to a brief from Google Fonts & The Typographic Circle

Losing the ozone layer is a big issue for humans and nature, yet human activities cause 80% of the ozone depletion, and people still tend to forget about it. After lockdown, scientists have found that the ozone layer heals itself due to fewer ozone-damaging substances being emitted from human activities to the atmosphere. To remind people and raise awareness to do good to the ozone layer, we have visualised the invisible. This environmental campaign, OPERATION OZONE uses the variable font, SixtyFour, to visualise the ozone layer thinning.

Hiding in Plain Type – Gosha Maslovskis

Yellow Pencil – Responding to a brief from Google Fonts & The Typographic Circle

Today, microplastics can be found in our food, drinks, and air. On average, people unknowingly consume nearly 250 grams of microplastics each year. Sometimes microplastics can be so small they are practically invisible to the naked eye. In order to help tackle this issue, we need to start raising awareness. Hiding in plain type is a typographically led campaign that uses a Google variable typeface to highlight the widespread presence of microplastics in our day-to-day lives and uses poetry to help raise awareness.

BSc (Hons) User Experience Design

Sky Beam – Tom Wardle

Graphite Pencil – Responding to a brief from Sky

An interactive projected experience that can be assisted with mixed reality glasses that provide an immersive accessible experience.

 A flat 2D projected image can be beamed anywhere within the boundaries set by the devices, which can be viewed on either side.

 A 3D projected experience for the consumption of sports, changing the way we immerse ourselves in content.

 Assistive AR Glasses to create an accessible inclusive experience, allowing all users to have their own personalised experience, whilst watching together.

BA (Hons) Graphic Design

All Hands on Decks – Flossie Warne

Wood Pencil – Responding to a brief from Universal Music

‘All Hands on Decks’ brings the whole crew together to celebrate the hands behind the music. It is dedicated to every member of the team who has a hand in the magic and success of Universal Music.

Nando’s Chatterbox – James Leach, Jacob Boley & Jacob Brown

Wood Pencil – Responding to a brief from Nando’s & NCA

Since the pandemic, many social lives have continued to be negatively impacted, with new studies revealing the decline of in-person connection and social confidence. Chatterbox aims to bring great conversation back to the heart of the Nando’s restaurant experience. The campaign features 6 different chatterboxes containing questions and prompts to get conversation flowing, which increase in intensity according to the peri-o-meter. We want people to put the phones down, and pick up something new. Why not see what unfolds?