Marketing BA (Hons)
Subject to validation.
Course start date 2025.
Length:
3 years
Master multi-channel marketing strategies and campaigns and take your career to the next level with our BA (Hons) Marketing course.
Our course is designed to develop practical skills and knowledge into current marketing strategies, digital innovations, and strategic techniques. You will build hands-on experience by applying your new marketing skills and knowledge of emerging digital technology to real-world projects and live briefs to create effective and successful cross-channel campaigns and strategies. Developed alongside industry-leading professionals, the course ensures you gain up-to-date, in-demand knowledge while expanding your professional network, giving you an invaluable edge when applying for future marketing roles.
Why Study with us
- Gain practical experience and build a strong marketing portfolio that showcases your creative problem-solving abilities and strategic thinking skills.
- Stay at the forefront of the industry by exploring emerging marketing technologies like data-driven services, augmented reality, AI and chatbots.
- Deepen your understanding of key marketing theories and concepts to complement your hands-on experience and broaden your expertise.
- Create impactful campaigns and brands in response to real-world briefs from industry partners, collaborating with creative students from across the university.
- Connect with guest speakers from well-known brands, offering valuable insights and networking opportunities.
Course Content
Year 1
This unit will provide a comprehensive foundation in marketing theory and practice, covering essential concepts, current industry trends, key theories such as PESTLE, AIDA, and Porter’s Five Forces, and strategic positioning models. Practical, interactive sessions focus on gathering diverse research sources and applying primary and secondary research methods, enabling students to analyse market trends, shape informed marketing strategies and make data-driven decisions. Insights into professional practices are provided through industry guest lectures, while individual tutorials offer personalised feedback on progress. Writing workshops, discussions, and pitching exercises will strengthen your critical analysis, verbal communication, and reflective skills, while goal setting and time-management strategies will prepare you for success in your future marketing career.
(40 credits)
Understanding the importance of research and how evidence can be used to formulate an argument and give weight to your ideas is central to your degree course. This unit introduces essential market analysis techniques, including competitor analysis, brand positioning, SWOT, market trends, forecasting, and target market identification. You will be introduced to the utilisation of data analytics, collecting, analysing, and interpreting data to inform marketing strategies and decision-making. Through lectures, workshops, and seminars, you’ll explore critical industry topics—such as ethics, diversity, and societal impact—while gaining skills in brand identity and awareness within the marketing landscape. Career-focused sessions include industry guest lectures that provide real-world insights and employability workshops to assess personal skills, set goals, and plan career trajectories.
(40 units)
In this unit, you will explore some key contemporary marketing concepts. You will be introduced to key Integrated Marketing Communication (IMC) channels, both digital and physical, including advertising, public relations, direct marketing, social media, content marketing, and events. You’ll learn to target audiences effectively by leveraging consumer behaviour insights, buyer demographics, and cultural trends. Lectures and industry guest speakers provide insights into the latest issues and debates shaping the marketing industry, emphasising how to integrate diverse marketing channels to ensure consistent brand messaging across all touchpoints. You’ll develop skills in data gathering, conducting focus groups, and using questionnaires to understand consumer behaviour, with an emphasis on ethical practices and responsible marketing.
(40 units)
Year 2
This unit provides a comprehensive exploration of more advanced principles and concepts within Marketing. You will dig deeper into consumers and content and deliver creative communication solutions. You will develop your knowledge in digital marketing, covering essential areas like Search Engine Optimisation (SEO), Content Marketing, Social Media, Email Marketing, and Affiliate & Influencer Marketing. Lectures will introduce core theories and concepts in digital marketing, exploring the current landscape, digital innovation, social media strategies, content creation, and emerging technologies, including AI. Workshops will emphasise strategic planning, idea generation, content development, and project management to build the practical skills that employers are looking for.
(40 credits)
This unit explores strategic marketing for international markets, focusing on key influences such as cultural and economic conditions, legal frameworks, political and social environments, and technological infrastructures. Lectures and seminars emphasise sustainable and ethical practices, enhancing industry awareness and communication methods tailored to diverse global audiences. Through group discussions, students engage in debates on sustainability in marketing, exploring how to apply these approaches to their own projects. Career development sessions introduce industry leaders and explore professional roles, teamwork principles, and effective presentation standards for professional reporting, helping students recognise and harness their strengths in collaborative settings.
40 credits
This unit focuses on the importance and value of collaboration in marketing. You will explore in-depth event planning and management, covering essential areas such as market analysis, audience targeting, budget planning, marketing strategy, and operations logistics. You’ll learn to document event processes, analyse marketing methods, review budgets and logistics, and evaluate event success. Creative workshops focus on idea generation, decision-making, and planning techniques, while lectures and seminars cover key project management responsibilities, including effective time management in collaborative settings. Our Career and Personal Development sessions emphasise building professional networks and preparing for internships or placements. Workshops in presenting and pitching will enhance your ability to create impactful digital presentations, while team dynamics sessions help build collaborative skills for effective teamwork.
40 credits
Diploma Year (optional)
Students have the opportunity to spend a year after the second of their degree (or the third year if studying for a degree with an Integrated Foundation Year) enhancing their employability options through a Level 5 Diploma. They can choose from courses designed to provide:
- opportunities to gain industry insight, developing employability skills through a series of supported experiences, expanding professional networks and building confidence in the workplace, or
- an introduction to creative computing, building an understanding of how coding skills can be used to advance and complement creative practice.
Final year
This is the first of three units that make up your final year of undergraduate study. This unit focuses on your career development, guiding students in setting personal career goals, creating action plans, and building resilience and adaptability. Lectures, seminars, and workshops cover crucial career preparation skills, including interview techniques, networking strategies, and self-promotion. Insights into marketing roles, career paths, and professional organisations are provided through guest lectures, networking workshops, and industry case studies, addressing emerging industry trends and challenges. You’ll analyse case studies, explore company cultures, and examine market insights. Careers and Personal Development sessions deepen your understanding of the marketing landscape, exploring job roles, business startups, and post-graduate opportunities. Additional sessions cover branding, personal logo design, self-promotion, website creation, and service pricing, preparing you to navigate the marketing industry with confidence and professionalism.
(40 credits)
This unit examines sustainable and ethical practices in marketing, encouraging students to apply these principles to their projects. Through lectures and group discussions, students will explore marketing theories, contextual analysis, and industry trends via reports, guest lectures, and case studies. Workshops focus on gathering and analysing secondary information, utilising resources like libraries and industry platforms, and addressing project planning and time management. Lectures on research proposals will guide students in structuring professional documents with clear objectives, literature reviews, methodologies, and proper referencing, laying a strong foundation for conducting and communicating impactful marketing research.
(40 credits)
This is the third and final unit which completes your final year of undergraduate study. The unit is a culmination of your study at degree level and builds on everything you’ve learnt so far and provides a comprehensive understanding of effective marketing campaign strategies, covering essential components such as campaign objectives, market research, target audiences, messaging, and positioning. You will undertake a purposeful, individual, in-depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of relevant research techniques. The project will develop your ability to manage a major piece of work for which you will be wholly responsible and will be completed over several months. You will learn to utilise and improve your time management and communication skills and test your initiative and resourcefulness. By the end of the unit, you should feel well equipped to apply what you have learned in a professional context and have a clear trajectory towards launching your professional career as a graduate of Norwich.
(40 credits)
Careers Information
A marketing degree will teach you how to harness your skills to connect with consumers. You’ll work on projects that encourage the strategic and tactical use of marketing. This course will also give you the skills and confidence to take roles and opportunities that are central to business.
Typical career paths include
- Social media manager
- Brand manager
- SEO specialist
- Marketing campaign manager
- Digital marketer
- Content strategist
- Email marketing specialist
- Market researcher
You’ll also get specialist creative careers advice from our Business and Employability Team to help support you as you plan your career.
Tabbed Section
Typical UK offers
A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above. Where candidates are not taking 3 A-levels, Norwich University of the Arts will consider combinations of A-level/AS-level and other Level 3 qualifications.
BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject
BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject
T Levels
A T Level in any subject with overall grade Merit or above
UAL Extended Diploma
Merit
UAL Level 3 Foundation Diploma in Art and Design
Pass
UAL Level 4 Foundation Diploma in Art and Design
Pass
Foundation Diploma in Art and Design
Pass
Access to Higher Education Diploma (Art and Design)
Pass
International Baccalaureate Diploma
A minimum of 26 points
Norwich University of the Arts welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through your responses to questions asked and personal statement, so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.If you are studying at the time of your application and your application is successful it is likely that you will receive a conditional offer.
If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.
International applications
We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.
Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).
We also accept some alternative English qualifications. Learn more about our English entry requirements.
You can email us on international@norwichuni.ac.uk if you’d like to discuss your application individually.
2024/25 University fees for new entrants
Norwich University of the Arts will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs
Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements. They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay Norwich University of the Arts’ tuition fees upfront.
Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.
| Fee status | Course | Annual fee |
|---|---|---|
| Home | Undergraduate degree (full-time three and four year degree) | £9,250 |
| Overseas | Undergraduate degree (full-time three and four year degree) | £18,000 |
Inflation in subsequent years
The rules for inflation on fees in subsequent years depend on the type of fee status and level.
- For Home undergraduate students starting in 2024, inflation may be applied to your fees in later years, if the UK government were to increase the fee cap beyond the current limit of £9,250 per year. If such an increase were to apply, we would confirm this in advance to you of each academic year, and we would limit the increase to the maximum allowed by the Office for Students.
- For Overseas undergraduate students starting in 2024, inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure, which is RPI-X. RPI-X is calculated by the Office for Budget Responsibility. In setting fees for the following year, we will use the Office for Budget Responsibility’s RPI-X forecast for quarter 3 of the relevant year.
For Home and overseas postgraduate degree students starting in 2024, fees will remain the same for each year of your course.
Financial support for UK students in 2024
Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable Norwich University of the Arts bursaries based on family income. Find out more about applying for funding.
International students
We offer a range of scholarships for international students to support your studies with us.
Learning and Teaching
Learning and teaching at Norwich combines on-campus, practical sessions in our state-of-the-art lecture theatres with pre-recorded, on-demand digital resources, providing you with flexible learning options to fit your schedule.
We emphasise learning and discovery through critical thinking, collaboration, and real-world problem solving. This hybrid model of in-person and digital interaction mirrors the modern business environment, helping prepare you for the dynamic and connected world of professional work. You’ll also have ample opportunities to expand your knowledge and network through guest lectures, industry talks, and events.
The course is taught through a mixture of learning and teaching methods including (but are not limited to):
- Group briefings
- Academic tutorials
- Group tutorials
- Lectures
- Workshops
- Seminars
Assessment
Assessment at Norwich is 100% coursework. Formal exams are not used on this programme.
Assessment is the process of evaluating or assessing your learning. Sometimes it will involve consideration of work in progress, while at others it concentrates on work which you have completed and submitted as assessment requirements for each unit of study. It consists of both formative and summative assessment.
Formative assessment is the process whereby your work and progress are assessed at regular intervals with accompanying feedback from staff to help to improve your performance. Staff feedback provides students with guidance on their performance during each unit. Summative assessment occurs at the end of each unit. A summative mark is awarded based on the evaluation of your work and given a mark. Summative assessment formally records your achievement of the unit’s learning outcomes.
The University assesses you through the coursework that you produce as you complete each unit. Each unit will require that you present a portfolio of work which may include:
- Report
- Plans
- Presentations
- Written work
- Your research
- A reflective journal
News
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