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As a part of Interchange week — an opportunity at the university where students can participate in different creative practices and develop a new way of working — Fashion Communication and Promotion students were invited to let their creative juices flow on this exciting collaborative marketing campaign.
The brief rolled out to the students gave them three days to come up with creating something innovative, dynamic and eye-catching that Philip Browne could go onto use on their social media accounts such as Instagram. The purpose of the brief was to bring to light the demands that marketing now has upon the social media world of fashion.
“I think Norwich University of the Arts is the biggest asset we have here in the city to be able to celebrate creative thinking and creative opportunities. The biggest attraction is the amount of courses that are offered here, and since we’re a business interested in lots of those things, it seems a sensible option to look to the university.”
The nature of the project encouraged the students to think outside the box and push their creative boundaries with moving image, illustration, animation, and sculpture as some of the possibilities highlighted to them.
“Fashion consumers have swapped magazines for social media. The business of fashion reminds us that this poses a real challenge for fashion brands, especially smaller ones. Not only will they have to produce enough content to keep up, but they’re also going to have to make sure that content is engaging enough that users will see it.”
Once the students had collated their final designs, they were given the opportunity to sit down with members of the Philip Browne staff to showcase their final creations and benefit from an informal feedback session.
“Use the creative skills and knowledge amongst your community to think big!”
Katie
Eva Duffy
Ellen Brown
Charlie
“It was a really good opportunity to work with Philip Browne and have a proper industry brief, using their products and meeting the team as well. Overall, it was a really fun week.”
The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, has awarded Accredited Degree status to Norwich University of the Arts' newly launched BA (Hons) Marketing course.
Read more about Norwich Secures CIM Accreditation for new Marketing Degree
Alumni •
Norwich University of the Arts is deeply saddened by the passing of Professor Lady Rachel Cooper OBE, a valued member of the University’s Governing Body since 2018 and a distinguished leader in design research, innovation, and policy.
Read more about In Memory of Professor Lady Rachel Cooper OBE
Institution •
Norwich University of the Arts has officially opened Phase Two of its ambitious redevelopment at 20 Bank Plain — a landmark Grade II listed building in the heart of Norwich.
Read more about Norwich University of the Arts opens Phase Two of landmark Bank Plain building
Graduation •
Five leading figures from the fields of design, fashion, games and the visual arts will be awarded Honorary Professorships at the University’s graduation ceremonies next week.
Read more about Norwich University of the Arts announces five new Honorary Professors
Alumni •
Toby Hills, Senior Technician – Immersive & Virtual Production at Norwich University of the Arts, has been named Best Newcomer and awarded a prestigious Papin Prize during the UK Higher Education Technicians Summit (HETS) 2025 held this week.
Read more about Toby Hills Wins Prestigious Papin Prize at HETS 2025
Alumni •
Norwich University of the Arts is delighted to announce the appointment of Professor Ben Stopher as its next Vice-Chancellor.
Read more about Professor Ben Stopher appointed next Vice-Chancellor
BA Animation •
This summer saw the launch of the University’s new Sustainability Awards, alongside nominations for Norwich students for a range of high-profile industry awards.
Read more about Celebrating award-winning student work at our Undergrad Festival – and beyond
BA Graphic Communication •
Norwich students were awarded a total of five pencils at this year’s D&AD New Blood Awards, which showcase recent graduate work across design, advertising and craft.
Read more about Norwich students win at D&AD New Blood Awards 2025
International •
Gresham Global will act as the University’s official representative in India, widening access to world-class creative education.
Institution •
Dr Ellie Nixon and Dr Kirk Woolford have been recognised for their significant contributions to knowledge and high levels of academic achievement.
Read more about Norwich University of the Arts recognises two new professors
Alumni •
Read more about Norwich lecturer celebrates world premiere of new film Chicken Town
Alumni •
Norwich University of the Arts has been ranked among the UK's top two specialist creative arts universities — and the highest outside London — in the 2026 edition of The Complete University Guide
Read more about Norwich University of the Arts moves up 25 places in The Complete University Guide
East Gallery •
We are delighted to offer two opportunities to join the University as an East Gallery Fellow – Creative Practice, for twelve months from 1 November 2025 to 31 October 2026
Institution •
The UK games industry is now worth a staggering £7.82 billion, with East Anglia poised to become the next major growth cluster
Research •
Norwich University of the Arts presents a series of live performances and immersive video installations as part of the Norfolk and Norwich Festival.
Read more about Norwich University of the Arts at Norfolk and Norwich Festival
Winners announced in two age categories 11-15 and 16-19, and two theme categories ‘Responsible Production and Consumption’ and ‘Gender Equality’.
Let your creativity take flight as you learn the essential creative design and practical skills of the global fashion industry.
Create original content and eye-catching campaigns that mirror the marketing strategies and visual communication skills driving the global fashion industry.
Unite your love for fashion innovation and business strategy as you delve into the marketing mechanisms of the global fashion industry.