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Portrait of Fashion and Communication student Yasmin Welch, with red dyed hair tied back in a pony tail, and wearing thick rimmed cat eye glasses in a tartan pattern
A pile of black and white stickers of the Relabelled logo, a line illustration of someone with long messy hair in a low beanie
A Britney Spears blue t-shirt laid out on the floor with Britney Spears on the front with her name written on, wearing pink trousers and a white top

Fashion Communication and Promotion student starts her own brand and is set to launch on ASOS Marketplace

Yasmin Welch, a first year BA (Hons) Fashion Communication and Promotion student who owns her own pre-loved fashion brand ‘Re.labelled’, is selling her 200-piece collection on ASOS Marketplace, in her local community and pop-up shops around Norwich

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Borne from her interest in second hand fashion, Yasmin has grown her hobby into a vibrant and sustainable business. She has considered changing from Fashion Communication and Promotion to Fashion Marketing and Business to strengthen her brand and marketing knowledge.

Her business journey started on Vinted, where she sold garments from top designer names such as Vivienne Westwood and Chanel, which she sourced from car boot sales and charity shops. 

“My main goal is to work for myself, I’ve always had this mindset even before I had a brand.”

Yasmin Welch, Fashion Communication and Promotion student

A Britney Spears blue t-shirt laid out on the floor with Britney Spears on the front with her name written on, wearing pink trousers and a white top

Ferrari jumper, t-shirt and two hats laid out on the floor

A black Bruce Lee t-shirt laid out on the floor with an illustration of the martial arts actor and a blue dragon

“During university I hope for my brand to grow and to hopefully have this as my full time job”

Yasmin Welch, Fashion Communication and Promotion student.
You can find Yasmin’s brand on ASOS or her instagram

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