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A photograph of vegan breaded scampi and chips, in traditional newspaper, with a cardboard tub of mushy peas. A hand is picking up a piece of vegan scampi. The newspaper is printed with articles on overfishing, to raise awareness of the damage caused to our oceans.
A billboard design of blue and white graphic wavy lines. On the billboard is an ampersand adapted to look like a fish, and the word 'chips' next to it. In a handwritten font before the ampersand is the word 'gravy', underlined with a pink wavy line. The billboard forms part of the 'nChips' campaign by Reiss Tozer, Iona Mound and Ben Mountford
Graphics students Reiss Tozer, Iona Mound and Ben Mountford standing side by side, with Iona holding an iPad displaying a graphic saying 'Winner 2nd Place'

Graphics students win second place in Dragon Rouge Firestarters Competition 2022

Reiss Tozer, Ben Mountford and Iona Dowds, win second place in Dragon Rouge Firestarters Competition 2022.

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The annual competition set by agency Dragon Rouge invites creative students across the UK to respond to one of three briefs.

Graphics students Reiss Tozer, Iona Mound and Ben Mountford standing side by side, with Iona holding an iPad displaying a graphic saying 'Winner 2nd Place'

Graphics students

Third-year BA (Hons) Graphic Communication students Reiss Tozer and Ben Mountford, and third-year BA (Hons) Graphic Design student Iona Dowds won second place with their campaign on overfishing.

The trio’s project ‘nChips’ encourages the nation to ditch the fish for vegan alternatives whilst raising awareness of the damage overfishing does to our oceans.

Creative agency Dragon Rouge asked entrants to respond to one of three briefs. Reiss, Iona and Ben chose the brief focusing on sustainability and green causes. Their main task was to ‘think about how to reinvent the visual codes and add urgency and excitement to the subject’.

A photograph of vegan breaded scampi and chips, in traditional newspaper, with a cardboard tub of mushy peas. A hand is picking up a piece of vegan scampi. The newspaper is printed with articles on overfishing, to raise awareness of the damage caused to our oceans.

nChips

Close-up photo of newspaper packaging for a sustainable no fish and chips brand nchips, by Reiss Tozer, Iona Mound and Ben Mountford. The newspaper contains articles raising awareness of overfishing, and is used to wrap vegan fish and chips in.

nChips

Social media assets for nChips campaign by Reiss Tozer, Iona Mound and Ben Mountford. Slogans around sustainability and overfishing in bright pink typography, with graphic blue wavy lines overlaid, mocked up on an iPhone as if posted on instagram

nChips

Looking back at traditionally wrapped fish and chips, the group developed newspaper packaging design. Printed on the newspaper are multiple articles on overfishing printed on the newspaper, presented in short, digestible amounts. The paper is designed to show a piece of information at each angle, no matter how it’s wrapped.

The group then extended the brand to chip van graphics, stickers as well as motion graphic assets for social media.

Reiss, Iona and Ben win a month’s paid internship at Dragon Rouge and a National Art Pass.

Explore BA (Hons) Graphic Communication Explore BA (Hons) Graphic Design

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