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The D&AD New Blood awards, held each year, celebrate and recognise creative excellence to new graduates across the world.
‘There’s No ‘I’ in CHVAS’ saw BA (Hons) Graphic Design graduates Reece Cornwall and Gareth Fitzpatrick win a Wood Pencil at this year’s D&AD New Blood Awards.
The awards are open globally to all creative students, and are some of the most coveted awards in industry.
Chivas Regal have been blending Scotch Whiskey since 1909, and has a well-established luxury audience. However, this brief tasked creative students to attract a new generation of consumers to the fold and future-proof Chivas Regal.
Entrants were asked to consider the product concept, such as the story, taste, and how it’s drunk. Additionally, they encouraged creatives to look at the product packaging and a launch campaign, applying their concept to it.
There’s No ‘I’ in CHIVAS
Reece and Gareth’s concept takes the ‘I’ out of CHIVAS, creating an idea that enforces sharing with friends. Their packaging idea utilises a fold over the ‘I’ in Chivas to reinforce their key message. The label and packaging are printed with biodegradable inks on cotton-based paper, to retain the sustainable features of scotch.
“We’re encouraging an audience of young adults to get out with their fellow hustlers and try CHVAS any way they want”, say Reece and Gareth. The duo aimed to break the stigma of drinking scotch alone in the armchair.
From the packaging concept, they extended the identity to other forms advertising, such as billboards, social media and city signage. They also created a 90-second campaign video to launch the product.
Explore BA (Hons) Graphic DesignAlumni •
Toby Hills, Senior Technician – Immersive & Virtual Production at Norwich University of the Arts, has been named Best Newcomer and awarded a prestigious Papin Prize during the UK Higher Education Technicians Summit (HETS) 2025 held this week.
Read more about Toby Hills Wins Prestigious Papin Prize at HETS 2025
Alumni •
Norwich University of the Arts is delighted to announce the appointment of Professor Ben Stopher as its next Vice-Chancellor.
Read more about Professor Ben Stopher appointed next Vice-Chancellor
BA Animation •
This summer saw the launch of the University’s new Sustainability Awards, alongside nominations for Norwich students for a range of high-profile industry awards.
Read more about Celebrating award-winning student work at our Undergrad Festival – and beyond
BA Graphic Communication •
Norwich students were awarded a total of five pencils at this year’s D&AD New Blood Awards, which showcase recent graduate work across design, advertising and craft.
Read more about Norwich students win at D&AD New Blood Awards 2025
International •
Gresham Global will act as the University’s official representative in India, widening access to world-class creative education.
Institution •
Dr Ellie Nixon and Dr Kirk Woolford have been recognised for their significant contributions to knowledge and high levels of academic achievement.
Read more about Norwich University of the Arts recognises two new professors
Alumni •
Richard Bracewell, Lecturer for BA (Hons) Film and Moving Image Production, worked with Norwich students and graduates to produce the Fens-based comedy.
Read more about Norwich lecturer celebrates world premiere of new film Chicken Town
Alumni •
Norwich University of the Arts has been ranked among the UK's top two specialist creative arts universities — and the highest outside London — in the 2026 edition of The Complete University Guide
Read more about Norwich University of the Arts moves up 25 places in The Complete University Guide
East Gallery •
We are delighted to offer two opportunities to join the University as an East Gallery Fellow – Creative Practice, for twelve months from 1 November 2025 to 31 October 2026
Institution •
The UK games industry is now worth a staggering £7.82 billion, with East Anglia poised to become the next major growth cluster
Research •
Norwich University of the Arts presents a series of live performances and immersive video installations as part of the Norfolk and Norwich Festival.
Read more about Norwich University of the Arts at Norfolk and Norwich Festival
Winners announced in two age categories 11-15 and 16-19, and two theme categories ‘Responsible Production and Consumption’ and ‘Gender Equality’.
Institution •
Norwich University of the Arts is making a bold and exciting move toward a more sustainable future.
Read more about The big switch on: Norwich University of the Arts powers up with solar energy
BA (Hons) Illustration •
Gabriella discusses how her creative practice and wider University experience has helped to manage and communicate topics around mental health.
Read more about In conversation with Gabriella Mason, BA (Hons) Illustration
Research •
Norwich University of the Arts recently hosted a collaborative event showcasing projects funded by AHRC's Creative Research Capability fund, at its cutting-edge Immersive Visualisation and Simulation Lab (IVSL).
Research •
A groundbreaking new exhibition, Shape Shift: Reflections on Art in Mental Health Settings, created in partnership with Norwich University of the Arts, will open at The Fitzrovia Chapel on Thursday, 13 March 2025.
Read more about Shape Shift: Reflections on Art in Mental Health Settings
Explore how words and images can come to life on the page and screen to tell stories and deliver information.
Ignite your passion for exploring visual ideas and brand communication from real-world problems to commercial briefs, across print and digital.
Be inspired to apply innovative and creative solutions to branding, packaging, and promotional design for commercial markets.
Want to shape how people engage with the ever-evolving digital world? And understand the different ways users experience a design?