Skip to content
Image/Video Carousel

Fashion Communication and Promotion BA (Hons)

Length:

3 or 4 year options

UCAS Code:

W232 (3 Year)
W234 (4 Year)

Institution Code:

N39

Sandwich courses:

Creative Professional Development (1 year, Level 5 diploma), or Creative Computing (1 year, Level 5 diploma), available between years 2 & 3

Create original content and eye-catching campaigns that mirror the marketing strategies and visual communication skills driving the global fashion industry.

Our BA (Hons) Fashion Communication and Promotion focuses on nurturing your creativity and confidence in expressing strong ideas using images and graphics. You’ll blend analytical, editorial and marketing skills across a variety of media– such as graphic design, illustration, film, or photography. You’ll create original and imaginative content for promotional campaigns, events, magazines and media across print and digital platforms.

Our course will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention. As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including market segmentation, branding and brand development, promotional strategies and competitor analysis.

From eye-catching logos to stunning advertisements, you’ll gain hands-on experience through live projects and follow in the footsteps of graduates who have undertaken internships with brands like Adidas, Vivienne Westwood and Vogue. There will be opportunities to collaborate with students from other Norwich courses, giving you valuable experience of multi-disciplinary working common in agencies and the fashion industry. 

Why study with us

  • Share the first-year curriculum with BA (Hons) Fashion Marketing and Business, allowing you to study shared core fashion fundamentals including fashion history, contextual awareness, branding, marketing and effective communication techniques.
  • Engage with many topics, grasp complex concepts, and discover how to use new media and digital technologies for creative innovation in fashion communication and promotion.
  • Explore both traditional and new media across a wide range of creative practices, with the potential to shape the future of the fashion industry and contribute to the emergence of entirely new creative roles.
  • Consider fashion communication from conceptual and commercial perspectives, explore a diversity of products and markets and develop an understanding of the interconnected global nature of the industry.
  • Explore graphic design and digital content creation, experiment with fashion styling, photography, moving image and asset design.
  • Consider the impact of sustainability and develop forward-thinking ideas to affect social change through fashion ventures.
  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding and explore the world of fashion publications.

Course Content

Year 1

  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
  • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
  • Undertake an introduction to photography
  • Apply your creative and conceptual abilities to fashion styling and illustration projects
  • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.

Year 2

  • Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
  • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
  • Undertake an introduction to digital film making and 3D digital modelling
  • Design and create a 360-degree fashion campaign
  • Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.

Year 3

  • Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
  • Expand your technical, creative and management skills relevant to your practice
  • Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
  • Compile a professional portfolio of work in appropriate physical and digital formats
  • Write a Research Report on a topic broadly related to fashion and your own individual practice.

Careers Information

BA (Hons) Fashion Communication and Promotion encourages work-related learning and work placements. Dedicated employability workshops covering networking, personal brand building, CV and cover letter writing will help you to find appropriate opportunities within the industry.

Graduates have gone on to secure employment at high-calibre fashion brands/organisations such as Archant, Selfridges, Net A Porter, Saatchi & Saatchi, Jimmy Choo, Hunter and Wonderland.

Typical career paths include

  • Fashion stylist
  • Style scout
  • Trend forecaster
  • Visual merchandiser
  • Fashion marketer
  • Brand strategist
  • Social media strategist
  • Creative/Art director
  • Promotion and PR
  • PR and event manager
  • Fashion writer
  • Fashion editor
  • Fashion blogger
  • Fashion vlogger
  • Fashion illustrator

You’ll also get specialist creative careers advice from our Business and Employability Team to help support you as you plan your career.

Ellisha Mason

Tabbed Section

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above. Where candidates are not taking 3 A-levels, Norwich University of the Arts will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

T Levels
A T Level in any subject with overall grade Merit or above

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Pass

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 26 points

Norwich University of the Arts welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through your portfolio (if required), responses to questions asked and personal statement, so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.
If you are studying at the time of your application and your application is successful it is likely that you will receive a conditional offer.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@norwichuni.ac.uk if you’d like to discuss your application individually.

2024/25 University fees for new entrants

Norwich University of the Arts will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs


Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements.  They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay Norwich University of the Arts’ tuition fees upfront.


Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

Fee status Course Annual fee
Home Undergraduate degree (full-time three and four year degree) £9,250
Overseas Undergraduate degree (full-time three and four year degree) £18,000

Inflation in subsequent years

The rules for inflation on fees in subsequent years depend on the type of fee status and level.

  • For Home undergraduate students starting in 2024, inflation may be applied to your fees in later years, if the UK government were to increase the fee cap beyond the current limit of £9,250 per year. If such an increase were to apply, we would confirm this in advance to you of each academic year, and we would limit the increase to the maximum allowed by the Office for Students.
  • For Overseas undergraduate students starting in 2024, inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure, which is RPI-X. RPI-X is calculated by the Office for Budget Responsibility. In setting fees for the following year, we will use the Office for Budget Responsibility’s RPI-X forecast for quarter 3 of the relevant year.

For Home and overseas postgraduate degree students starting in 2024, fees will remain the same for each year of your course.

Financial support for UK students in 2024

Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable Norwich University of the Arts bursaries based on family income. Find out more about applying for funding.

International students

We offer a range of scholarships for international students to support your studies with us.

Learning and teaching at Norwich is a blend of on-campus practical sessions in our studios, workshops and labs, live-streamed digital sessions, and pre-recorded digital materials you can use on-demand. We emphasise learning and discovery through studio and workshop practice, critical reflection and experimentation with ideas, processes and materials.

Our approach reflects the mix of in-person and digital interaction that has become the way that creative industries work—helping to prepare students for their future careers. You will have many opportunities to broaden your skills and experience by attending talks and workshops, gaining new networks and by taking part in community projects, programmes and competitions.

The course is taught through a mixture of learning and teaching methods including (but are not limited to):

  • Group briefings
  • Academic tutorials
  • Group tutorials
  • Lectures
  • Workshops
  • Critiques (crits)
  • Seminars

Find out more about Learning and Teaching at Norwich

Assessment is 100% coursework. Assessment is the process of evaluating or assessing your learning. Sometimes it will involve consideration of work in progress, while at others it concentrates on work which you have completed and submitted as assessment requirements for each unit of study. It consists of both formative and summative assessment.

Formative assessment is the process whereby your work and progress are assessed at regular intervals with accompanying feedback from staff to help to improve your performance. Staff feedback provides students with guidance on their performance during each unit.

Summative assessment occurs at the end of each module. A summative mark is awarded based on the evaluation of your work and given a mark. Summative assessment formally records your achievement of the unit’s learning outcomes.

The University assesses you through the coursework that you produce as you complete each unit. Each unit will require that you present a portfolio of work which may include:

  • Finished pieces of work
  • Presentations
  • Written work
  • Your research
  • A reflective journal

Find out more about Assessment at Norwich

Between Years 2 and 3 of this course, you’ll have the opportunity to undertake one of the following additional qualifications:

Creative Professional Development (1 year, Level 5 Diploma)

Our Creative Professional Development Diploma gives you the chance to spend a year exploring your post-uni job options through a structured programme of input sessions and work-based learning. This year offers two much-sought-after industry placements – the first lasting six weeks, the second 12 weeks, and a group project or ‘hackathon’ exploring freelancing and business start-up.

Creative Computing (1 year, Level 5 Diploma)

Our Creative Computing Diploma introduces you to coding and computational skills that will advance and complement your creative practice. No prior experience of coding is needed, just a curiosity about creative computing and a desire to push your own practice into new realms. You’ll also develop a wider knowledge of the creative tech industries, available roles and opportunities.

Integrated Foundation Year – BA (Hons) Fashion Communication and Promotion

An Integrated Foundation Year offers students a chance to build on their experience within their undergraduate course of choice.

An Integrated Foundation Year will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Typical UK offers and entry requirements for Integrated Foundation Year entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher. 

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

T Levels
Pass (D or E on the core)

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design 
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 24 points

Norwich University of the Arts welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through your portfolio, responses to questions asked and personal statement, so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.

If you are studying at the time of your application and your application is successful it is likely that you will receive a conditional offer.

Find out more about four year degrees at Norwich

Lecturers

Olivia Pinnock
Andi Sapey

News

Our latest Instagram post from

@norwichuniarts

Only 2 weeks to go until our first Applicant Day! Don’t miss out on the chance to take a second look at our campus, and experience a little bit of what your life will be like as a student in Norwich. Travelling 60 miles or more? We’ll chip in towards your travel costs. Find out more: Link in our bio #applicantday #WeAreNorwich
View this post

View Latest Insta Posts
Two people are looking at photographs on a gallery wall. One is pointing ay one of the images.

Beyond the Frame 2024 winners announced

Winners announced in two age group categories, 11-15 and 16-19, and three theme categories, ‘People’, ‘Places’ and ‘Things’.
View news article

View Latest News
The Danish steps area in the Duke Street Riverside building at Norwich University of the Arts

Postgraduate Open Day Thursday 11 July

11 July 2024 | 5.00pm to 6.30pm | Duke Street Master your creative practice
View event

View Latest Events
A photo of an art installation from the project: Urbanity from the Ocean, called TRANSFORMATIVE COOPERATION. The image shows various red bricks and bamboo on a floor creating what looks like a path shape. There are white sheets hanging above the pieces on the floor that have been stained blue at the bottom. Finally, there are white pieces of fabric that look like screwed up pieces of paper hanging in the middle of the installation.

In conversation with

Theo Galvin is an Architecture MArch student who works towards a provocative experimental style of architectural design, related to socio-political issues, specifically around the topic of waste disposal, perception and reuse. Theo talks to us about his opportunity with The AA Taiwan School Fellowship Programme 2023: Urbanity from the Ocean.
View blog

View Latest Blogs

Need help? Chat to our friendly recruitment team

To book a place on an Open Day, or to find out more about how to apply for a course at Norwich University of the Arts, please give us a call.

Call Email Tweet Instagram Facebook
Feedback from students collated by Discover Uni