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Graphic Communication BA (Hons)

Length:

3 or 4 year options

UCAS Code:

W213 (3 Year)
W214 (4 Year)

Institution Code:

N39

Sandwich courses:

Creative Professional Development (1 year, Level 5 diploma), or Creative Computing (1 year, Level 5 diploma), available between years 2 & 3

Ignite your passion for exploring visual ideas and brand communication from real-world problems to commercial briefs, across print and digital.

Our BA (Hons) Graphic Communication is a cutting-edge brand communications degree that will equip you with the skills to design everything from visual identities and advertising campaigns to websites, apps, motion, film and animation. Typography, copywriting, imagery, motion, digital and print applications are all integral components of the programme.

Ignite your passion for exploring visual ideas and brand communication from real-world problems to commercial briefs across digital and print is closely aligned to the industry, and you will work on a wide variety of briefs set by staff, professional design agencies and external competitions. Thanks to our strong links to industry, recent graduates are highly employable and have found full-time employment in leading design studios, working in areas such as branding and digital, motion and cross-platform advertising.

Your original ideas are as likely to play out through an app, website or augmented reality experience as a printed poster, pamphlet or journal. Your knowledge and skills will grow in branding, identity, advertising, motion graphics, and interaction/UX design whilst developing strong skills in creative thinking and ideas-led communication solutions. You’ll be challenged to engage with real-world problems, controversies and commercial briefs through research, design and technology.

Graphics at Norwich

Why study with us

  • Share your first year with other graphics students, and continue to work alongside each other, allowing for a unique cross fertilisation of knowledge, skills and experience.
  • Develop skills in typography, layout, photography, motion graphics, copywriting, screen design, design research and idea generation.
  • Learn technical skills in various design-related digital software such as InDesign, Photoshop and Illustrator, After Effects, and Figma.
  • Become expert at understanding and deciphering a brief, researching, and generating ideas, problem-solving, developing the most successful concept and executing and presenting the final work.
  • Create clever ideas-based solutions for organisations and brands, ‘design for good’ and advertising campaigns that aim to address global problems.
  • Explore printed, digital and spatial formats, including books, posters, brochures and reports, websites, apps, user interfaces, user experience design and 3D/spatial super-graphics.
  • Participate in workshops and classes run by external professionals, undertake project briefs initiated and taught by designers from industry, and enter national and international design competitions judged by the design industry.

Success in awards:

Students from Graphic Communication have received multiple awards from D&AD New Blood Awards, the YCN Awards, Creative Conscience Awards and Dragon Rouge Firestarters.

Course Content

Year 1

  • Develop skills in typography, printing, layout, photography, design research, idea generation, visual narrative and storytelling
  • Learn technical skills in various design-related digital media such as InDesign, Photoshop and Illustrator
  • Explore print, paper, material, format and hand-craft/making skills
  • Develop your ability to design solutions for presenting complex data and information through editorial design and infographics.

Year 2

  • Focus on branding and identity, advertising and promotion, digital/screen design, app design, film and animation, corporate communications, infographics, design within the environment and large-scale graphics (super graphics), exhibition design and experience design
  • Explore printed and digital formats, including books, journals and magazines, brochures and reports, as well as websites, apps, user interface design and user experience design
  • Collaborate with others in a competitive presentation and/or pitch environment, and across courses with other NUA students.

Year 3

  • Create a professional portfolio of work
  • Explore new territories for graphic design, including new and traditional media
  • Advance your core skills in 2D and 3D design, specifically in typography, layout, image usage and editing, print/physical and screen based digital technologies
  • Take part in projects, including competition briefs and other professionally-focused projects
  • Complete a Research Report that provides broad contextualisation to your practice.

Careers Information

Our course provides a range of employment-focused tools, allowing you to develop a professional portfolio and gain a strong sense of your career aspirations. Graduates have achieved great success, receiving multiple awards from prestigious competitions such as D&AD New Blood Awards, YCN Awards, and Creative Conscience Awards, leading to direct access to the design industry.

Many students have secured placements and full-time employment at renowned agencies such as Superunion, Magpie, and Pentagram. Other have found employment at some of the most prestigious design agencies including Weirdo, Tommy, North, Accept & Proceed, Sunday, Paul Belford and many, many more.

Typical career paths include

  • Graphic designer
  • Digital designer
  • Website designer
  • App designer
  • Branding designer
  • Advertising creative
  • Promotions designer
  • Brand strategist
  • Copywriter
  • Printmaker/printer
  • Filmmaker/animator

You’ll also get specialist creative careers advice from our Business and Employability Team to help support you as you plan your career.

Emma Watts

Tabbed Section

Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BCC (104 UCAS Tariff points) or above. Where candidates are not taking 3 A-levels, Norwich University of the Arts will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

T Levels
A T Level in any subject with overall grade Merit or above

UAL Extended Diploma
Merit

UAL Level 3 Foundation Diploma in Art and Design
Pass

UAL Level 4 Foundation Diploma in Art and Design
Pass

Foundation Diploma in Art and Design
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 26 points

Norwich University of the Arts welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through your portfolio (if required), responses to questions asked and personal statement, so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.
If you are studying at the time of your application and your application is successful it is likely that you will receive a conditional offer.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on international@norwichuni.ac.uk if you’d like to discuss your application individually.

BA (Hons) Graphic Communication degree portfolio guidance

Portfolios should show examples of your work — both finished and work in progress — that demonstrate your interests and skills. Your portfolio should be made up of work that reflects your creativity, personal interests and influences, as well as demonstrating your technical skills and ability. It doesn’t have to be perfect as we can assess your potential from your work in progress.

Your portfolio should be relevant to this course, but you can include a wide range of work that shows your creativity, technical competence and understanding of innovative communication.

You may wish to include some of the following:

  • Visual identity, logos and branding
  • Digital, motion design and interactive design
  • Advertising projects/ campaigns
  • Work created using Adobe Creative Suite or other appropriate design software
  • Web design
  • Typography
  • Photography
  • Editorial work and poster designs
  • Drawing Skills
  • Suggestions for context: branding, corporate communications, advertising, digital/interactive design

Further portfolio advice and tips

Get more advice on presentation formats, layouts, and when to submit your portfolio in the application process.

2024/25 University fees for new entrants

Norwich University of the Arts will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs


Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements.  They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay Norwich University of the Arts’ tuition fees upfront.


Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

Fee status Course Annual fee
Home Undergraduate degree (full-time three and four year degree) £9,250
Overseas Undergraduate degree (full-time three and four year degree) £18,000

Inflation in subsequent years

The rules for inflation on fees in subsequent years depend on the type of fee status and level.

  • For Home undergraduate students starting in 2024, inflation may be applied to your fees in later years, if the UK government were to increase the fee cap beyond the current limit of £9,250 per year. If such an increase were to apply, we would confirm this in advance to you of each academic year, and we would limit the increase to the maximum allowed by the Office for Students.
  • For Overseas undergraduate students starting in 2024, inflation will be applied to your fees in later years. We will confirm this in advance to you of each academic year, and we will limit the increase to no more than the Office for Students’ recommended inflationary measure, which is RPI-X. RPI-X is calculated by the Office for Budget Responsibility. In setting fees for the following year, we will use the Office for Budget Responsibility’s RPI-X forecast for quarter 3 of the relevant year.

For Home and overseas postgraduate degree students starting in 2024, fees will remain the same for each year of your course.

Financial support for UK students in 2024

Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable Norwich University of the Arts bursaries based on family income. Find out more about applying for funding.

International students

We offer a range of scholarships for international students to support your studies with us.

Learning and teaching at Norwich is a blend of on-campus practical sessions in our studios, workshops and labs, live-streamed digital sessions, and pre-recorded digital materials you can use on-demand. We emphasise learning and discovery through studio and workshop practice, critical reflection and experimentation with ideas, processes and materials.

Our approach reflects the mix of in-person and digital interaction that has become the way that creative industries work—helping to prepare students for their future careers. You will have many opportunities to broaden your skills and experience by attending talks and workshops, gaining new networks and by taking part in community projects, programmes and competitions.

The course is taught through a mixture of learning and teaching methods including (but are not limited to):

  • Group briefings
  • Academic tutorials
  • Group tutorials
  • Lectures
  • Workshops
  • Critiques (crits)
  • Seminars

Find out more about Learning and Teaching at Norwich

Assessment is 100% coursework. Assessment is the process of evaluating or assessing your learning. Sometimes it will involve consideration of work in progress, while at others it concentrates on work which you have completed and submitted as assessment requirements for each unit of study. It consists of both formative and summative assessment.

Formative assessment is the process whereby your work and progress are assessed at regular intervals with accompanying feedback from staff to help to improve your performance. Staff feedback provides students with guidance on their performance during each unit.

Summative assessment occurs at the end of each module. A summative mark is awarded based on the evaluation of your work and given a mark. Summative assessment formally records your achievement of the unit’s learning outcomes.

The University assesses you through the coursework that you produce as you complete each unit. Each unit will require that you present a portfolio of work which may include:

  • Finished pieces of work
  • Presentations
  • Written work
  • Your research
  • A reflective journal

Find out more about Assessment at Norwich

Between Years 2 and 3 of this course, you’ll have the opportunity to undertake one of the following additional qualifications:

Creative Professional Development (1 year, Level 5 Diploma)

Our Creative Professional Development Diploma gives you the chance to spend a year exploring your post-uni job options through a structured programme of input sessions and work-based learning. This year offers two much-sought-after industry placements – the first lasting six weeks, the second 12 weeks, and a group project or ‘hackathon’ exploring freelancing and business start-up.

Creative Computing (1 year, Level 5 Diploma)

Our Creative Computing Diploma introduces you to coding and computational skills that will advance and complement your creative practice. No prior experience of coding is needed, just a curiosity about creative computing and a desire to push your own practice into new realms. You’ll also develop a wider knowledge of the creative tech industries, available roles and opportunities.

Integrated Foundation Year – BA (Hons) Graphic Communication

An Integrated Foundation Year offers students a chance to build on their experience within their undergraduate course of choice.

An Integrated Foundation Year will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Typical UK offers and entry requirements for Integrated Foundation Year entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher. 

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

T Levels
Pass (D or E on the core)

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design 
Pass

Access to Higher Education Diploma (Art and Design)
Pass

International Baccalaureate Diploma
A minimum of 24 points

Norwich University of the Arts welcomes applicants of all ages from all backgrounds. Your application will be primarily assessed through your portfolio, responses to questions asked and personal statement, so even if you have no formal qualifications or do not meet our typical offers it can still be worth applying.

If you are studying at the time of your application and your application is successful it is likely that you will receive a conditional offer.

Find out more about four year degrees at Norwich

Lecturers

Bryony Birkbeck
Christopher Challinor
David Pearson David Pearson Design
Emma Bailey
George Payne
Hannah Hamment
Helen Furness
Jonathan Gibson
Professor Laura Jordan Bambach (Visiting Lecturer) D&AD
Lee Turner
Martin Devenney
Maria Fletcher
Mette Ambeck
Mike Harrington
Neil Hedger
Rob Steer
Sean Perkins and guests (Visiting Lecturer) North

News

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11 July 2024 | 5.00pm to 6.30pm | Duke Street Master your creative practice
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In conversation with

Theo Galvin is an Architecture MArch student who works towards a provocative experimental style of architectural design, related to socio-political issues, specifically around the topic of waste disposal, perception and reuse. Theo talks to us about his opportunity with The AA Taiwan School Fellowship Programme 2023: Urbanity from the Ocean.
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